This is not only a cool use for QR codes, but a multi-channel marketing concept with LEGS. Shopping at JC Penney becomes part of the added value. It’s just smart.
Give a Little Magic with Santa Tags
Santa Tags will be available at your local jcp 11/15. In the spirit of gift giving, jcpenney is helping all gift givers add a little extra fun and delight to their gifts this holiday season. With a Santa Tag, you can record a personalized gift message for each of your gifts, giving your friends and family a little extra fun and meaning this holiday season.
via Give a Little Magic with Santa Tags – presented by jcpenney – YouTube.
