When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part...
Last month I wrote a blog explaining some misconceptions of the print industry (did you miss it? If so, you can read it here). As these are all big topics in our industry, I’ve decided that for the next few months I will explore each of these topics a little more in...
Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo and the other cool shows, but I’m buried in an Augmented Reality project that is going sideways. Let me share what I’ve learned! I started out, as...
Welcome to Cross-Media Marketing New York Magazine! Your first dip into the pool was executed very nicely as well… clear offer, tasty incentive, instruction to scan the QR Code, (and bonus that you called it a QR Code!), you also provided a url to the promotion...
Politics and the gargantuan ego of Donald Trump aside, I do like watching The Apprentice. I liked it better when real people were contestants, but since the last few seasons have casted “celebrities” I take what I can get. My interest in the show is...
This is pretty cool! When I read the AP article I started thinking about the book Angels and Demons and Robert Langdon running through Rome following ancient lines in the street, looking for symbols of earth, air, fire and water to save the kidnapped Vatican...
It’s hard to believe that there haven’t been any McQR codes before now, but they are certainly going all out by putting them on every bag and soda cup! The codes will lead to nutritional information, but I see two pretty HUGE problems with that. The...
And now, a few poignant words of advice from Sandy Hubbard’s son… and PMC’s teenaged “man on the street!” No Brainers for Mobile Marketing with QR Codes by guest blogger Ben Rutter QR codes are not a novelty. They are an established way...
This is from Y&R Ecuador and launched in May 2012. It’s making the rounds in the US now. The premise – kinda cool – if you want more hours to your HAPPY HOUR buy a Bud, scan the QR code and add 1 minute to the BUDCLOCK. Do the math, 20 scans,...
What I would love to know is whether or not the “Scanners” would scan again, how many of the accounted for scans were “new scanners” vs people who already scan, and of course if the new mobile pricing plans will impact whether or not these...
Im sharing this because it’s nice to see the USPS receive a positive shout-out for a change. Regarding the author’s other picks, it’s interesting to note two of the remaining four are packaging based executions. Perhaps you can judge a campaign by...
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based Interactive Newspaper Ads Scannable barcodes allow readers to find their nearest Cafe Joe to their current coordinates. By Yi Chen Cafe Joe is one of the...
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