Last month’s Have QR Codes Finally Reached Their Glory Days? Blog post illustrated the resurgence of the QR code in...
Are QR Codes Being Used Effectively In Direct Mail?
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Have QR Codes Finally Reached Their Glory Days?
QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and...
Print, Design, and Cities of the Future
Walking around my neighbourhood has been very strange for a while now, and I’m not sure I’ll ever get used to it. I...
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand...
Three Tech Trends for Print… in 2020 and Beyond
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be...
Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece...
How Print And Digital Work Together
Last month I wrote a blog explaining some misconceptions of the print industry (did you miss it? If so, you can read...
Are You Augmenting Your Reality?
Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo...
New York Magazine Debuts QR Code Marketing Campaign
Welcome to Cross-Media Marketing New York Magazine! Your first dip into the pool was executed very nicely as well......
QR Codes Make Primetime TV: The Good, The BAD, And The OMG!
Politics and the gargantuan ego of Donald Trump aside, I do like watching The Apprentice. I liked it better when real...
Brazil Makes Tourist Strolls Smartphone-Friendly With #QR Code Sidewalks
This is pretty cool! When I read the AP article I started thinking about the book Angels and Demons and Robert Langdon...
McDUMB! McDonald’s Tries #QR Codes
It's hard to believe that there haven't been any McQR codes before now, but they are certainly going all out by...
No Brainers for Mobile Marketing with QR Codes – From a Teenager!
And now, a few poignant words of advice from Sandy Hubbard's son... and PMC's teenaged "man on the street!" No...
Budweiser Extends Happy Hour With QR Code Campaign
This is from Y&R Ecuador and launched in May 2012. It's making the rounds in the US now. The premise - kinda cool...
QR Code Scans Skyrocket in Q2 2012
What I would love to know is whether or not the "Scanners" would scan again, how many of the accounted for scans were...
Top QR Code Uses So Far in 2012
Im sharing this because it's nice to see the USPS receive a positive shout-out for a change. Regarding the author's...
Coffee Chain Creates Location Based Interactive Newspaper Ads
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based...
Will Verizon’s New Data Pricing Be The Real QR Killer?
Beware of the new threat in town... MOBILE DATA PLANS! In the new pricing structure, a consumer can choose to pay...
QRmovie Integrates QR Codes Into A Moving Image
Roger Smolski over at 2D Code never disappoints when it comes to spreading the word on QR, especially new applications...
Ad Agency Rethinks Coffee Cup Sleeves As Newspapers
This campaign will be added to my list of things I wish I came up with. The brilliance here is that the initial...
Cross Media Creates World's Largest Shoe Store
Take some scanners and a large digital screen, add a healthy amount of Augmented Reality and mix vigorously with...
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 7
This is cool... and is GREAT PRINT. I feel weird not saying more, but when you have Pat McGrew showing you something,...
QR Code Created By Shadows Boosts Sales 25% During Lunchtime
GENIUS! How do you create lunchtime sales? How about a perfectly positioned QR code that only shows up at noon with...
Vending Fridge uses QR codes & RFID to 'know what you took'
ShelfX's Vending Fridge nixes the cashier, uses QR codes, RFID to 'know what you took' By Joe Pollicino QR...
Sweden To Adopt World's First QR Coded Banknotes
Ok, QR codes have "jumped the shark" in Sweden. It might just be me, but I don't see ANY added value scanning money to...
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: "Be Cool" meets "Cadillac Records" The Plot:...
NFC Technology is the New QR Code
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR...
Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing - a new product, a mystery, and organic buzz from "the people"...
Another QR FAIL (disaster)
Granted this is from This Is AFCA, the official magazine of the American Football Coaches Association, and not People...
Order Popcorn From Your Theater Seat via QR or NFC!
Finally an APP everyone can get behind! This is from Australia, and if you watch the video you might be more...
WTF QR CODES
These are just a few examples of QR CODE FAILS that a bunch of people submitted to tumblr described as: Celebrating...
World Record Size QR Code
Full story here: World Record Size QR Code.
Postology Report: There Will Be a Postage Incentive Promotion This Summer
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED - the USPS is now...
Code Jacked! Pokemon Card Links to Adult Site via QR
Seems weird to me just ONE card would be QR code-jacked, so I will be on the look out for any follow up or additional...
Peapod, P&G tap mobile to simplify grocery shopping for commuters
Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea,...
General Mills spoons up digital fun on cereal boxes
Some of the most read print materials in the world are cereal boxes according to Mark Addicks, CMO for General Mills....
Heineken U-code Proves Some Marketers Do Get It!
For all the horrid examples of QR use - here is a GREAT ONE! Thanks to Creative Guerrilla Marketing for posting and...
Why Marketer Love for QR Codes Is Not Shared by Consumers
Although AdAge posted this yesterday, the are citing stats from July of 2011, so the percentage of scanners most...
Coca-Cola tests NFC advertising in Singapore
It's very nice to see that NFC and QR are living happily together in Singapore 🙂 Coca-Cola has launched an NFC...
How to avoid malware hiding behind QR codes
It's always only a matter of time before the spammers and hackers show up to the party, and the holiday season is a...
Can Personalized Ads Save Magazines?
Those who HAVE the data, know how to MANAGE and can use it CREATIVELY... will win!!! by Lucia Moses Some Popular...
Track Chairs Announced for the 2012 AppForum Digital Printing Conference
FOR IMMEDIATE RELEASEMedia Contact: Christine DeLooze585-214-5900chrisd@podi.org Top strategists chosen to lead tracks...
Coca-Cola adorns BILLIONS of drinking cups with QR codes
This is Coke's first US QR Code Promotion and they certainly have gone all out. They are touching upon in store...
QR Gift Tags Add Voicemail Messages To Holiday Gifts
This is not only a cool use for QR codes, but a multi-channel marketing concept with LEGS. Shopping at JC Penney...
Enterprise Holdings Launches Industry-Leading QR Code Program
"A QR based renter engagement campaign"... that language is a good sign brands are starting to understand QR codes and...
Banana Republic links QR code campaigns on wine bottle to party-planning content
Due to creative packaging and good design, the added value after the scan, and a brand that "get's it", this QR...
PMC's Vendor Spotlight: 1/1 Interview with Peter Lancaster, COO/Co-Founder of Documobi
Documobi came into my life during GRAPH EXPO. Nigel Cliffe (the CEO of PMC) was going on about this new...
15 Creative & Crazy Cool QR Code Designs
The greatest thing about a designer, especially a great designer, is that they challenge the "rules" when they...
Hennessy QR campaign: 1.3M scans (and counting)
When it's done right, and the added value is there, QR codes can deliver and in a big way! Pretty genius move to...
QR Code World Record Attempt
By Roger Smolski Hackerspace Charlotte is painting what they hope will be a world record QR Code on the roof of scrap...
Who wins the NFC vs QR War? Everyone!
I just read a great post by Tony Vassiliev - Chief Executive Officer at Gauge Mobile Solutions Inc. titled Will NFC...
Ralph Lauren Steps Up Game With Customized QR Codes
U.S. lifestyle brand Ralph Lauren upped the QR code ante with customized bar codes to lure consumers into its store...
Billboard QR Code Puzzles Community
Residents of St. Joseph, Michigan were mesmerized and confused when a billboard containing a QR code popped up in...
Crabtree Brewing using QR code as label for its newest beer
Sure the concept of using a QR code on a label isnt new, but as the label is pretty interesting. Beginning Sept 8th,...
Scan and Scratch Qr Codes
The concept is cool, though besides having a 1 or 2 minute fun factor not sure if adding "scratching" to the added...
Lights, Cameras, Cue the QR Codes…. Action!
The subject of "added value" often comes up when discussing the usage of QR codes, and providing exclusive content...
QR Codes Key To Macy’s Multichannel Success
http://macys.com/findyourmagic - Come backstage with Macy's star designers this Fall to find your magic. Macy's...
GLAMOUR Enhancing PRINT With Bonus Digital Content
Seems their move to move readers to the e-mag wasnt going so well - so they are bringing digital to their PRINT...
14M QR Codes Scanned in US in June 2011
The full press release and data from comScore can be found here. Im just pulling out this section as it's another...
NFC in QR Codes!
How do you solve the problem of wanting to use Near Field Communications (NFC) but there not being enough people using...
QR Code Grocery Store a Sham???
Oh, the internet. Endless source of information and mis-information. This was such a great concept and story and...
QR Code to the Moon?
These didnt scan for me but my assumption is they are just not linked to anything yet as my Android did try it's...
ScanBuy Releases 2nd Qtr QR Report
Their REPORT is obviously based upon their product, but the numbers are still a pretty good case for QR code usage in...
QR Scan Analytics Are Available
I am not endorsing this particular company (though this seems AWESOME), but in general if you arent using a QR code...
QR Codes Offer Shoppers Multilingual Info
One of the best things about having a website like PMC, or running my Print Production Professionals group on LinkedIn...
To QR or not to QR: What would you have done?
Sorry Community Color Mailer - but this is possibly the WORST use of QR Ive seen - scan the code to reveal a promo...
QR Code vs. Microsoft Tag
By Roger Marquis... Last year, I did a simple analysis on terms found in the 2D barcode space and, after receiving a...
QR Code Grocery Shopping!
By Roger via QR Code Shopping at the Subway Station. A virtual grocery store in a subway station in Seoul, South Korea...
Registration Now Open for Xplor Two-Day Program at GRAPH EXPO 2011
“Next Generation of Customer Communications” to Offer 18 Educational Sessions Land O’Lakes, FL – June 21, 2011– Xplor...
20 QR Code Tools and Uses
via 20 QR Code Tools and Uses | Practical eCommerce. With quick response codes, businesses and organizations are...
Dutch Make World’s First QR Code Coin
The Royal Dutch Mint have produced a limited edition of QR Coded coins to commemorate the 100th anniversary of the...
QR Codes on Labels and Packaging Providing Customer Service
Connecting With Clients Through the Power of Tech By JOHN GROSSMANN In Lynn Milos’s previous business endeavors as a...
PrintMediaCentr is looking to PROMOTE YOU!
Are you part of a family owned Printing business with at least 2 generations currently working together? Are you a...
7 things to consider before launching a QR Code campaign
via 7 things to consider before launching a QR Code campaign « DKDNewMedia. If you are wondering whether you should...
Headstones become interactive with QR!
In an effort to better relate to a younger generation, a U.S.-based headstone manufacturer has created new burial...
QR Code/MS Tag Usage Study for Top 100 Magazines
Advertisers are the largest users of QR/MS tags which isnt necessarily new info, but it is interesting to see the...
QR Code Analytics
QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc....
SmartyTags Takes QR Codes to the Next Level
Ohio-based startup SmartyTags is taking its QR (quick response) code capabilities to the next level, hoping to help...
Do not try this at home, or in your Marketing efforts
One of my marketing pet peeves is the “do not try this at home” disclaimer that sits in many TV commercials. ...
QR Code Growth: Astounding Facts Released
QR Barcode Scanning in Q1-2011 The Naked Facts are back for Q1 2011. And we should warn you - hold on tight or you...
1/1: Interview with Roger Smolski, Editor of 2d-Code Online
Every so often I am able to hunt down someone from the industry that I greatly respect and admire and Roger Smolski...
Big-Box Home Improvement Stores Offer Bar-Code Guides to Plants
WHETHER it’s a piece of pipe or new kitchen cabinets, many Americans search for the right product in the aisles of...
Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value
Usage and awareness on the rise Mobile barcodes, particularly the 2-D variety (such as QR codes), constitute a new...
Top 14 Things Marketers Need to Know About QR Codes
by Angie Schottmuller I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a...
Glamour 2D Barcodes to Let Readers 'Like' Brands on Facebook
Glamour's September issue will try to make 2-D bar codes friendlier by including icons that readers can photograph to...
50% of Printers Charge for a QR Code
By Roger ⋅ April 25, 2011 Printing industry business consultants Crouser & Associates have published a survey of...
Infographic: A Guide to Mobile Barcodes
With marketers and the masses coming around on barcode marketing, we decided to clear the air about which barcodes are...
USPS, QR Codes and their Summer Sale
Direct mailers in the United States are to see for themselves the benefits of linking smartphone technology with the...
Zoove: Something Better Than QR Codes
By: Kunur Patel I really, really don't love QR codes. And I can't understand why magazines and marketers really do....
50 Creative Uses of QR Codes
QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the...
QR Code RIP
Mark Twain’s often misquoted reply to a London newspaper correspondent in May 1897 “The report of my death was an...
Infographic: What Are QR Codes
via OllieBray.com: Interesting Infographics (2 of 5): QR Codes (what are they & who is scanning them?). Related...
The New Sears Tool Catalog QR Codes
Sears must have had some success with the QR Codes in their 2010 holiday Wish Book. The Sears new annual Tools Catalog...
QR CODE Content-rich Resume!
via QR CODE - Content-rich Resume on Vimeo. Related articles QR Code Usage on the Rise - Adrants...
Home Depot rolls out Scanbuy QR codes nationwide
Home improvement retail chain Home Depot is teaming with mobile barcode solutions provider Scanbuy to launch a new QR...
QR Code Awareness Survey
MGH has conducted an online survey to gauge awareness and usage of QR codes among smartphone users. The online survey...
QR Code HOTEL! and More!
QR code hotel You did read it correctly, right now a hotel is being built, in an homage to the QR code. In Dubai,...
How to Track QR Code Results
QR codes continue to gain attention as shown by Google Trends. Roughly one out five Fortune 50 companies use QR Codes...
QR Code Fuel Economy Window Stickers
QR Code fuel economy window stickers for used cars are now available from the website of the official US government...
Get your Multi-Channel Strategy on Track at Xplor11
The Strategize Track at the 2011 Xplor International Conference & Vendor Forum features speakers who are leaders...
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