The New York Times runs a cross-platform interactive ad campaign in HTML5
Interesting in the scheme of trend-setting… by Megan Garber Today, for the first time, The New York Times is featuring a single HTML5 interactive ad campaign across its digital platforms. Coca-Cola is running the ads — an extension of its Arctic Home campaign and its long use of polar bears this time of year — […]
What is the intention of your Business?
Incorporating a bigger picture view into your marketing efforts, and attracting new customers, can be as simple as the answer to this question “What is the intention of your business?” Did you answer to make money? I bet in less than two minutes based upon what I see on your website and through social media […]
MoMA's The Printed Picture Website Launches
This site is really amazing. “Richard Benson, who wrote the book and co-curated the exhibition, was videotaped for approximately eight hours in the Museum galleries.” The video’s review printing process, technology, and methods of reproducing images in print throughout history. There is a ton of content and information and you will will certainly use it […]
Video: Augmented Reality App Lets You See Through Clothes
This certainly one way to increase the shelf life of catalogs! By Yi Chen The latest Moosejaw winter catalog allows users to see the models without clothes using a special augmented reality app. The interactive Moosejaw X-ray app is available to download on iPhone, iPad and Android devices. When the user opens the app and […]
The TV Revolution will be Socialized!
A while back I mentioned in a chat that the next big wave of social media will be integrated with TV, and viola’…. here it is. The current trend of twitter hastags shown during programming, the amount of streaming tweets during live shows like The X Factor and The Voice (which kicked it up to […]
Live Augmented Reality for National Geographic Channel
The thing that gets me every time is the look of wonder on the faces of the crowd. The virtual experience becomes tangible in the sense that collectively it was real and shared by the audience. I could totally see a family going home to find the NatGeo Channel (on my cable its 109 – […]
Starbucks Cup Magic
This year let’s bring the season to life with the Starbucks Cup Magic app. Use the app to find and scan all five Starbucks Holiday Characters – on Red Cups, Christmas Blend bags, in-store and more – and watch as they magically come to life through augmented reality on your mobile device. Who knows what […]
Scaring away customers with your website?
This seemingly inconsequential website feature can be a make-it-or-break-it factor in whether people will want to do business with you by Sandy Hubbard As a business owner, you probably have a laundry list of things you want to change or improve on your website. As your business evolves and you add new services and […]
World's First Augmented Reality National Newspaper
Taiwanese media group United Daily News has partnered with visual browser Aurasma to create an augmented national daily newspaper in which the images, ads and editorial are interactive. As with other such augmented reality experiences, users need to point their camera phones towards the newspaper and view the content come to life on the phone’s […]
Enterprise Holdings Launches Industry-Leading QR Code Program
“A QR based renter engagement campaign”… that language is a good sign brands are starting to understand QR codes and the connection between the scanner and the content they access. Will they sell cars? Ultimately that is the goal, but in the meantime both enterprise and Mazda gain a little marketing street cred and come […]
Meet Arachno-Bot! A Creepy 3D-printed Robot Spider
Everyone has their kryptonite and mine happens to be spiders. The the tenth degree of that, would be jumping spiders, and the tenth degree of that tenth degree would have to be giant jumping spiders. Sure, these are 3D-printed, but in the scene of the Jerry Bruckheimer movie now playing in my head… I’m trapped […]
Top 10 Websites for Designers
Thanks to Millcraft Paper who shared this in their LinkedIn Group, Full Circle – Paper + Print + Design. These are pretty cool so Im passing the info along. If you would like to submit a website you think should be included on an upcoming list from HOW, you can do so here. Each month, […]
