This certainly one way to increase the shelf life of catalogs!
By Yi Chen
The latest Moosejaw winter catalog allows users to see the models without clothes using a special augmented reality app. The interactive Moosejaw X-ray app is available to download on iPhone, iPad and Android devices. When the user opens the app and hovers the device over the catalog, it reveals the model only in their underwear.
Moosejaw is an online retailer that focuses on outdoor recreational apparel. The company is known for its ‘nonsensical marketing’ that has previously featured ‘Dating Girl,’ where customers can e-mail for dating advice.
Watch the video below to see how the Moosejaw app works.
Moosejaw X-Ray App from Gary Wohlfeill on Vimeo.
via Augmented Reality App Lets You See Through Clothes [Video] @PSFK.
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