Visit Hawaii using Augmented Reality and Print!
If a picture is worth a thousand words, this is priceless. Using Augmented Reality, Hawaii is hoping that this campaign will entice the citizens of Seattle and Chicago to book vacations and avoid at least some of the harsh winter weather soon to be showing up. I have worked on many tourism and travel accounts […]
Printed Electronic Labels Light Up Beverage Bottles
This was shared in my LinkedIn group and my comment was “COOOoooOOOooooolllll!”…. Not sure I have much to add to that! If you ever wondered how a printed circuit is created, I happen to have made a 4-part video from SGIA EXPO with Gerber Scientific Products who took me through the process on their new […]
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
As we have learned from The Hitchhikers Guide to The Galaxy – Don’t Panic… this isnt bad news for print in the big picture sense, it’s actually very good information on how to find new customers. What is also not mentioned here is once you have used inbound marketing to teach people about your products […]
Microsoft Office Unveils the Future
Notice a few things? Not one piece of paper (that I caught), the future still has Polar Bears (yay! – well that is an assumption buy why tease a kid), signage is the “key maker” (if you dont know your Matrix references by now you should look into that), and more poignantly, when reflecting upon […]
Using Credit Cards to Target Web Ads
I’m not a fan of any technology that uses my “personal” information to sell me things, or worse, allows others to know my personal information to sell me things… yet in many ways I have been doing this my whole career in Advertising, and it has been happening to me. For example, how many times […]
Selling a $60 dictionary in an online world
This is an AWESOME multi-channel and multi-faceted campaign and a great example of print embracing the digital world as an added value! A Dictionary Updated, and a Campaign to Spread the Word By STUART ELLIOTT TRYING to sell a $60 print dictionary in 2011 is like trying to sell a silent movie. Wait …What’s that? […]
Risking it all for Print
by Sandy Hubbard When I was a kid, I favored television shows about spies. I loved “Mission Impossible” and “It Takes A Thief.” Central to many of the missions were documents that had to be placed or retrieved. In one memorable “It Takes Thief” episode, microfilm of the incriminating documents was concealed within a […]
Xplor Issues Call for Annual Award Nominations
For Immediate Release Xplor Issues Call for Annual Award Nominations Recognitions to Include Application, Innovator and Xplorer of the Year as well as Lifetime Achievement Awards Lutz, FL – November 1, 2010 – Xplor International, the worldwide electronic document systems association, today issued a call for nominations for their annual awards, presented at their 2012 […]
It's time to pull Print Producers into your Marketing efforts!
Now more than ever I believe it’s time for companies that make print equipment and products to re-examine their strategy and start communicating directly to the people who have influence and control over where and how print jobs are produced. By Deborah Corn Recently, I have discovered something pretty amazing along my trade show […]
Banana Republic links QR code campaigns on wine bottle to party-planning content
Due to creative packaging and good design, the added value after the scan, and a brand that “get’s it”, this QR execution is a success for all companies involved. Like Col. Hannibal Smith of the A-Team says – I love it when a plan comes together! By Chantal Tode Banana Republic is teaming with […]
New VW Beetle Ads: OOH Print + Augmented Reality
This is just very cool… The New VW Beetle Gets Extreme, Augmented By Bob Marshall It’s hard to believe that it’s been over 13 years since we were introduced to VW’s “New Beetle,” aka the vehicle that saved Volkswagen from years of declining sales. Boosted by a worldwide ad blitz that featured work from, among […]
PMC's Vendor Spotlight: 1/1 Interview with Peter Lancaster, COO/Co-Founder of Documobi
Documobi came into my life during GRAPH EXPO. Nigel Cliffe (the CEO of PMC) was going on about this new technology for print and insisting I look at it – which for a Brit was pretty dramatic. The problem was, we couldn’t get near the booth. Apparently there was something to see, and the […]
