Ralph Lauren Steps Up Game With Customized QR Codes
U.S. lifestyle brand Ralph Lauren upped the QR code ante with customized bar codes to lure consumers into its store locations. The new bar code, complete with the brand’s polo player logo, is in Ralph Lauren store windows. The point was to entice affluent men into stores and allow them to engage with the brand through a chance […]
World’s First Augmented Reality Newspaper Hits Presses
In what they claim is the world’s first augmented reality-enabled newspaper, Dublin’s Metro Herald and TV3’s 3e fyi programme are to produce five ‘smart editions’. In partnership with 3e’s weekday interactive news programme fyi, readers will be able to engage with a daily ‘What the Blipp?’ feature in-paper, which will then instantly take them to […]
Graph Expo Recap: An Opportunity to Reach Those Who Couldn't Attend
Despite the enormous amount of attendees last week in Chicago, there are people and companies out there who arent on social media and didnt make it to the the show. We have held off sending out our September newsletter to provide an opportunity for the Exhibitors to get their products and services in front of […]
Three Leading NFC Mobile Marketing Firms Form Global Alliance
Here we goooooooooooooo…. WOOHOOOO…. !!! +++++++++++++++++++ Today, three NFC near field communication specialists are announcing a global alliance to help promote the use of the technology as a viable mobile marketing tool. The firms involved in the NFC World Alliance each represent a different geographic region, and include Blue Bite America’s region, Proxama EMEA and […]
Why we are excited for Graph Expo – Part 2
So we had some fun thanks to Ryan at M-Bossed by making a video for his blog, but before we head off to Chicago I wanted to expand on the excitement list… 1. The Exhibitors Armed with my new digital camcorder I will be prowling Graph Expo row by row looking to share your […]
International Freelancers Day 2011: FREE Online Conference Sept 23
I attended this online conference last year, and immediately registered for this one as soon as I received the invite today. If you freelance in any way shape or form, I guarantee it’s worth checking out at least a few of the sessions if you cant watch them all. International Freelancers Academy is hosting […]
Duke Survey: Social Media Marketing Spending On The Rise
Maybe it’s because Ive worked in Advertising almost half my life (yikes just figured that out)… or because I spend more than half my day interacting on some sort of social media platform (including this blog) that I just dont get how any company that has a marketing strategy can overlook the power and value of social […]
Abbey Road comes to life with Augmented Reality
An entire user experience from practically any PRINTED material is a very awesome concept. Prior to this tech, I have only seen AR come to life with icon triggers(like a QR code). If I understand the below correctly, that is about to change with this app. I think the CD in the video is a great […]
Video: Where Augmented Reality and Architecture Collide
WOW. This is not only a well produced video, but all I can imagine now is people walking into their office and seeing their schedule and messages etc on the WALLS. How far off is this technology for general use I suppose is the real question, but for now I am happy to dream about […]
Magic Mirror: The Future Of Your Bathroom Wall
This is one of the cooler things Ive seen lately. It’s really amazing what a little augmented reality can do. What is especially different here is how products can be integrated into this personal experience – so it’s not just some futuristic gimmick for choosing a tie. The audio on the video is a bit […]
Infographic: Spice up your resume
Well the summer and wearing white is officially over – so it’s time to get back to business, dust off your resume and pound the online pavement for your next opportunity. But before you do that, have a look at the infographic below. A little bit of digital effort to get your resume noticed may end up […]
Crabtree Brewing using QR code as label for its newest beer
Sure the concept of using a QR code on a label isnt new, but as the label is pretty interesting. Beginning Sept 8th, anyone in the Denver/Boulder Colorado area will be able to see these labels in the marketplace and scan them to hear directly from the brewer about the beer they have purchased, or […]
