How To Use Facebook To Enchant Your Customers
by Guy Kawasaki The process of creating a deep, delightful, mutually-beneficial and voluntary relationship with customers is called enchanting them. From Dale Carnegie to Robert Cialdini, people have explained how to make this happen, and now there’s another tool for you to use. They’re called simply Facebook Pages (often called “fan pages”), and there’s never […]
Royal Mail launches digitally-enhanced direct mail
Postal carrier Royal Mail has announced plans to introduce “digitally-watermarked” direct mail services, which may interest companies using B2B data and business mailing lists. The operator is hoping that technologically-enhanced mailers, leading prospects to the sender’s website, social page or video when scanned with a 3G mobile, will remind marketers that paper forms of direct […]
QR Code Growth: Astounding Facts Released
QR Barcode Scanning in Q1-2011 The Naked Facts are back for Q1 2011. And we should warn you – hold on tight or you might get whiplash! The Year over Year results from Q1 2011 versus Q1 2010 (and 2H 2010) will keep you on the edge of your seat. QR barcode usage is showing […]
1/1: Interview with Roger Smolski, Editor of 2d-Code Online
Every so often I am able to hunt down someone from the industry that I greatly respect and admire and Roger Smolski fits that bill. Sure, his name might not be that familiar to you, and Twitter is his only Social Media channel, yet Roger manages to influence and inform on the world of QR and Marketing Technology daily […]
Alessandra Lariu Fosters 'Evolved Collaborations'
The former digital executive is building a site to link women creatives with brands By Gabriel Beltrone Yes, women are smarter. But their real innate genius maybe finding smart and meaningful ways to reach other women. This is increasingly evident on the Web, in plain view of brands that are willing to pay for lip service. […]
Empire Avenue: The Next Big Thing in Social Media
by Douglas Idugboe Is it a game, a social media exchange, a social media measurement tool or a rating system? Empire Avenue has been the eye candy of the social media world since the last month or so. Being an avid admirer of innovation in social media, I couldn’t resist the temptation to jump aboard the […]
VectorScribe plugin for Adobe Illustrator now available!
Astute Graphics is proud to announce an amazing new vector creative plugin for Adobe Illustrator™, and it’s already caused a sensation. VectorScribe Designer and VectorScribe Studio are the ultimate vector toolkits for all designers and users of Adobe Illustrator CS3 to CS5. They allow you to edit and create vector artwork faster, smarter and dynamically through […]
Tommy Hilfiger tries on augmented reality fitting room
Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its spring/summer limited-edition Prep World collection. The augmented reality fitting room helps extends the reach of the campaign for Prep World by giving anyone with a mobile phone who is close to a Tommy Hilfiger pop-up store the ability to […]
Big-Box Home Improvement Stores Offer Bar-Code Guides to Plants
WHETHER it’s a piece of pipe or new kitchen cabinets, many Americans search for the right product in the aisles of home improvement stores like Home Depot or Lowe’s, trying to quickly identify what they need. <—- In this Home Depot commercial, a customer scanned a bar code with her smartphone to get information about […]
Win Tickets to the Augmented Reality Summit 2011
Taking place on the 16th June 2011, the Augmented Reality Summit will explore augmented reality and virtual technology, creating the perfect platform for brands, media agencies, publishers, and developers looking to uncover Augmented Reality in full and recognise the potential AR brings any brand or company. We’re delighted that the organisers have offered two lucky […]
Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value
Usage and awareness on the rise Mobile barcodes, particularly the 2-D variety (such as QR codes), constitute a new tool for marketers looking to activate and measure the impact of static media, in-store displays and product packaging. “Mobile barcodes hold promise for marketers as a mechanism for activating other media and providing a bridge between […]
Making Old Media Marketing New
by Mitch Wagner Savvy marketers know how to recognize the relative strengths of old and new media and how to make them work in harmony to drive demand and sales. Old media are great for creating brand awareness, while new media can help drive that brand awareness to sales, according to Tom Nolle, president and […]
