Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its spring/summer limited-edition Prep World collection.
The augmented reality fitting room helps extends the reach of the campaign for Prep World by giving anyone with a mobile phone who is close to a Tommy Hilfiger pop-up store the ability to engage with the brand in a unique way. Users can superimpose clothing from the collection onto themselves using the phone’s camera.
“Tommy Hilfiger is taking advantage of how ubiquitous mobile phones are to create something fun that increases engagement with the brand,” said Shailesh Rao, vice president of business development at Goldrun Inc., New York, which created the augmented reality fitting room.
The Tommy Hilfiger augmented reality fitting room comes at a time when there is growing interest in mobile marketing.
Continues at: Tommy Hilfiger tries on augmented reality fitting room – Mobile Commerce – Multichannel retail support.
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