Infographic: Marketing with Augmented Reality
Following the successful launch of our free report, Augmented reality marketing strategies: The how to guide for Marketers and it’s visual Slideshare counterpart, Hidden have released Marketing with Augmented Reality – an Infographic designed to exemplify the essential statistics that marketing professionals need to know. Based on research commissioned specifically for the report, the infographic […]
Interactive Billboard integrates Social Media and Provides Dog Food!
Watch this short video for a really amazing concept and execution for finding your audience, and gaining new customers! Related articles Emotional Billboards: The Idea Behind the Execution (adgeek.us) Check in: snack out – billboards that dispense dog food with 4square checkin (adland.tv) Billboards have feelings too (itskatherinec.wordpress.com)
5 Cool Augmented Reality Case Studies in Asia
via 5 Cool Augmented Reality Case Studies in Asia | Penn Olson. Our previous post on Future of Advertising Technology touched on Augmented Reality (AR). That post triggered me to dig deeper into Asia’s use of AR. Well, it didn’t really come as a surprise. Asia does have quite a bit of AR case studies. I […]
Digital Coupons Prove Stronger Than Print at Attracting New Product Users, But Lag in Generating ROI
NEW YORK, NY – A new analysis from Knowledge Networks suggests that digital print-at-home coupons are more powerful than printed free-standing insert (FSI) coupons at getting consumers to try a product for the first time – but yield an 18% lower ROI than print FSI coupons. The study of coupon users is drawn from KN’s National […]
9 Interesting Infographics About Color
Color, one of the most overlooked and yet important elements to our every day lives. Because of the makeup of our brains, and the correlations between sight and perception, we are affected on a very deep level by color. Perhaps even more than we are affected by shape, or any other sense in the mind […]
Infographic: A Guide to Mobile Barcodes
With marketers and the masses coming around on barcode marketing, we decided to clear the air about which barcodes are most appropriate for particular marketing campaigns, the growth of the barcode marketing category, and where to find additional resources about barcode marketing opportunities. via Cracking the Code – Upshot’s Guide to Mobile Barcodes (Infographic) | […]
8 Ways to Successfully Sell Using Social Media
By Mike Schultz There’s this age-old problem with selling: If we could only get more people to pay attention to us, we could build relationships that lead to sales. Fortunately, social media offers an amazing source of business opportunities. If you approach it the right way, you can build many relationships that could be crucial to […]
Money-back guarantee for US advertisers to try direct mail
The US Postal Service is hoping to win a bigger slice of the $90bn US media advertising market by offering some of the nation’s top advertisers a money-back guarantee to test out direct mail campaigns. From as early as next month, it will be offering 16 major advertisers the chance to try out direct mail […]
Kids, Would You Like Some Augmented Reality With Your Cereal?
via MediaPost Publications Kids, Would You Like Some Augmented Reality With Your Cereal? 04/04/2011. Breakfast is the most important meal of the day, and apparently an ideal time to target kids with an augmented reality campaign. This international campaign promotes “Rio,” a 20th Century Fox animated film voiced by Jesse Eisenberg, Anne Hathaway, George Lopez, Jane […]
4 Twitter B2B Case Studies – How Tweets Lead to Business
Twitter is now 5 years old – Long Live Twitter! With an estimated user base that is now double that of LinkedIn at more than 200 million users, Twitter is less about what we are doing now and more about becoming a channel for customer service, consumer campaigns, and big brands to engage with their […]
Augmented Reality Sculptures created by SOUND!
Konstruct is an investigation into generative art in an Augmented Reality environment. It is a sound reactive AR experience for the iPhone that allows the user to create a virtual sculpture by speaking, whistling or blowing into the device’s microphone. A variety of 3D shapes, colour palettes and settings can be combined to build an […]
USPS, QR Codes and their Summer Sale
Direct mailers in the United States are to see for themselves the benefits of linking smartphone technology with the physical mail, under a special promotion from the US Postal Service this summer. The world’s largest postal operator is set to offer a special 3% discount in July and August for any letters or flats if […]
