Virtual dressing rooms promise big sales
PALM DESERT, Calif.–It seems like a no-brainer, but why don’t the thousands and thousands of online clothing retailers offer customers a way to stand in front of a Webcam and virtually try things on? That’s a question a couple of companies that presented at the Demo Spring 2011 conference here today were trying to answer. […]
Will Design for Dollars: Considerations for Setting Fees
When you go into business for yourself, setting the right fees could help determine your success. It can be difficult to figure out what to charge; after all, it’s much more than knowing how much you want per hour. Start brainstorming by thinking about the following considerations: Overhead. What are the actual costs of your […]
Advertiser Alerts on Your Phone!
Advertisers have long contemplated a world in which they could contact people walking down the street with special offers and get them to change course and enter a store. There’s been new movement this week to make that vision a reality. On Tuesday Loopt, a social network catered to mobile-device users, unveiled a plan to […]
Are you Enchanting?
Guy Kawasaki’s new book Enchantment, The Art of Changing Hearts, Minds and Actions will hit stores March 8th. He has provided an online test so that people can determine how enchanting they are — most people score in the low teens. Enchantment Photo contest. Five categories: kids, people, travel, vehicles, and pets. The prizes are five […]
1/1: Interview with Dean Petrulakis Senior VP, Business Development at Rider Dickerson Inc.
Dean Pertulakis is a long standing and respected member of my LinkedIn Print Production Professionals Group. I was thrilled when I saw that he had an event coming up and I immediately took the opportunity to reach out to him and see if PrintMediaCentr could help. After conference call and a presentation he made regarding the […]
QR Code Made From 3,844 Paint Cans
AXA bank Belgium has constructed a QR Code from 3,844 paint cans. The video below shows the assembly and the final positioning at the junction of Dansaertstraat and Charles Quint, Brussels. The 220 square feet QR Code resolves to the Axa ‘renovation loan campaign’ mobile site. via QR Code Made From 3,844 Paint Cans. Related […]
Ad Firms Experiment With Recognition Technologies
By EMILY STEEL In the labs of some tech-savvy advertising agencies, engineers are testing new ways to use advanced technologies to make ads that can recognize human gestures and facial expressions. Marketers envision billboards that could tell if a passerby is paying attention, and whether that person is male or female, then alter its images […]
PODi Webinar 3/10 2PM ET: Nurture Prospects, Attract Leads: A Powerful New Sales Tool
Over 95% of print/marketing service providers surveyed by PODi indicate that they need help building credibility as solutions experts and attracting / nurturing prospects. Join us to see how an affordable new Resource Center microsite solves those challenges – with little or no help from your IT department. Its a great way to build your […]
LIVE! (on tape) From FESPA AMERICAS!
I had too many videos from FESPA Americas to post them all here so I created a YouTube Channel for PMC… ENJOY!!! http://www.youtube.com/user/PrintMediaCentr
Ford's Digital OOH Campaign Combines Augmented Reality with Digital Signage
SEEN & NOTED: UNITED KINGDOM – A new digital out-of-home campaign for Ford Motor’s Grand C-MAX, a new 7 seat hybrid mini-van aimed at environmentally conscious consumers, is using digital signage and augmented reality (AR) imaging that enables viewers to interact with the car simply by holding their hands up to the screen. Virtual buttons […]
Differential Marketing: Purchase Behavior & Peer Groups for Direct Mail Retention
A detailed analysis of any mailer’s internal house file presents numerous opportunities for improving the ROI of customer retention marketing campaigns. This is especially true when looking to classify existing customers into meaningful sub-groups and peer groups using insights from past purchase behaviors. One approach for matching key customer targets with relevant offers and promotions […]
14 examples of brands using interactive offline advertising
Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online channels continue to develop and merge into offline ones. For example, we’re seeing traditional advertising space, such as television and outdoor display evolving into digitally-driven platforms, like connected TV and electric billboards. Here are 14 truly great examples of where […]
