#UKvUSA – Whose Responsibility Is It To Educate Print Buyers?
Matthew Parker and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK “procurement” world, and I come from the USA “agency” world. I see his buying experience to be about numbers, and mine to be about a creative process. He has bought print in volumes I […]
Does Your Added Value Proposition Include Worthwhile Content?
Take a look at this cool, and very scary Infographic. This is your online attention competition in real-time. Watch it for 10 seconds and see how many tweets, posts, pins, shares, likes, purchases, videos, check-in’s, searches and so on occur. Does your content stand out as the “thing” to click on? Or are you clogging […]
1/1 Interview With Don Carli On Printed Electronics And The Future Of Packaging And Design
The print industry is filled with characters, and Don Carli is certainly one of them! I met him several years ago at GRAPH EXPO and we ended up talking for a while about sustainability. I would estimate that he said something that either blew my mind or freaked me out several times during our initial conversation, and […]
JWT Brazil Shares Some Secrets Behind The BBQ Bible
Recently I shared a story about the BBQ Bible created by JWT Brazil. I did a little digging and reached out to the Creative department in San Paulo with a few questions – and shortly after received a reply from Maria Eugenia Humberg, Communication & Marketing Director. I did ask if we would be able to get […]
Making The Big Data Connection For Your Business
By Jonathan McGrew, EDP Why are there so many songs about Big Data…and what’s on the other side? As you can see, I am channeling my best Kermit the Frog to bring you the next installment of our discussion on the print industry. Last time, we left off by discussing TransPromo with the promise of discussing […]
ASK ROCK: How Do I Get Started In Lean Operations?
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you have […]
What Are The Keys To Your Performance?
by Kate Gansneder Of course printers know all about print. We’re immersed in the world of the tangible. Beyond our clients’ jobs, marketing wasn’t something you had to do or think about … but now, the marketplace has changed. Now more than ever, Printers not only need to embrace the world of marketing but to […]
Emerald Packaging Partners Up For Digital Print, Prepress And Profits
Last week a Press Release came through my inbox from HP announcing “Emerald Packaging, Inc. had signed a launch agreement for the HP Indigo 20000 Digital Press, enabling the company to enter new markets and offer its customers the advantages of digital printing.” Ok, cool, nice for them… but not something I would normally write […]
Drinkable Book Provides Filtration Through Its Pages
Although this book is great example of re-thinking print, I don’t want the true subject matter to get lost and please be warned the video shows some pretty horrific potability situations. To learn about WaterisLife and help with their mission visit here. With that being said, it is a magical thing when a book can save lives. […]
The Top Five Things Your Press Release Needs to Get Noticed
I took a shot and asked Jeff Lewis if he could find some time to share his knowledge and experience with us, and I am really honored that he did! Jeff keeps me very well informed about AGFA Graphics through his press releases, and over time our email exchanges have developed into welcomed comic relief. Jeff is that perfect balance of […]
Rights, Reuse, Revenue And The Recap from #DAMNY
by Thaddeus Kubis This blog is provided via Print Media Center and Deborah Corn. Deborah set me up with a press pass for the Henry Stewart Event DAM NY May 1-2, 2014 in NYC, and for that I am thankful – and hopefully you will be too. The Print Media Centr community was also able to follow […]
[infographic] Which Social Networks And Posts Work Best For B2B?
I found this infographic on webpronews. It was created using information from The Social Media Benchmarking Report produced by B2B Marketing in association with Circle Research, and is available for sale. Most of the below reiterates what those of us in the social space already know – LinkedIn is where you go to do business, video […]
