PrintMediaCentr Launches Print and Integrated Marketing Webinar Site
To keep things tidy over here on the main site and keep our growing list of upcoming programming easily accessible, I am pleased to announce the launch of PMC’s Print and Integrated Marketing Webinars! While the site will be dedicated to our endeavors, everyone is still most welcome to post their Webinar information FOR FREE […]
A Bit of Guerrilla TRUTH For #Paperless2013
After the recent tweet from Paperless 2013 about the Restoration Hardware catalog, I decided to take a different approach to getting some paper sustainability facts out there that would be more digestible. What I realized from the Paperless 2013 tweet is that ONE image really does say a 1000 words (about a 1000 page catalog no […]
#Paperless2013 Fires The TWEET Heard Round The Print World
Go Paperless in 2013 takes its eye off “Paperwork” and turns its focus on Catalogs Remember in the Lord Of The Rings movies when the EYE was looking around for Frodo and would fix it’s gaze is one direction until something else distracted it? Well that seems to have happened over the weekend with the […]
PAPERCUTS: A New Webinar Series For Paper Lovers Everywhere!
PrintMediaCentr Partners with Paper Merchants, The National Paper Trade Association (NPTA), and AtTask to Bring New Webinar Series to Paper Lovers Everywhere! New format brings opportunity for Print Buyers, Designers, and Marketers to learn about multiple substrates and engage directly with Paper Merchants and Spec Reps. The Printerverse – April 23, 2013 – PrintMediaCentr (PMC) […]
ASK ROCK: How Can I Make My Printing Business More Efficient?
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for every business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you […]
Personalization Is About To Get Real Personal
Not too long ago I wrote a guest blog for Printing Impressions about the Trade Show Road Less Travelled and spoke about my experience attending the Xplor Conference for the first time, and why I keep going back. Having just returned from the 2013 event last week, my conviction that Xplor is a hidden gem […]
MAXIMIZE Your Tweets [infographic]
This infographic is based upon the e-Book Strategies for Effective Tweeting: A Statistical Review which you can download for FREE here. I have seen other stats with different information so Im not suggesting the info below is the only info out there. I do think however it’s a good starting point to test your tweets with […]
New York Magazine Debuts QR Code Marketing Campaign
Welcome to Cross-Media Marketing New York Magazine! Your first dip into the pool was executed very nicely as well… clear offer, tasty incentive, instruction to scan the QR Code, (and bonus that you called it a QR Code!), you also provided a url to the promotion (though not shown below), and your goal, per the […]
[infographic] Serif Vs Sans: The Final Battle
Ticking off the “you learn something everyday” box for today… had no clue there were two classifications of Serif fonts!
3D Printers: What I Thought I Knew, But Know Now
Brian Rothschild has been a connection of mine on LinkedIn for quite a while, and he always has something lively and topical to add to the discussions he participates in throughout the platform. I was totally psyched that I would finally be able to meet him face to face at Graphics of The Americas, and […]
QR Codes Make Primetime TV: The Good, The BAD, And The OMG!
Politics and the gargantuan ego of Donald Trump aside, I do like watching The Apprentice. I liked it better when real people were contestants, but since the last few seasons have casted “celebrities” I take what I can get. My interest in the show is marketing based, though admittedly the boardroom scenes can provide a […]
Xerox CEO Offers Some Unusual Advice For Women
I dont usually do editorials, but in this case I couldn’t help myself. I came across an article today from the March 20th Wall Street Journal titled Xerox CEO Ursula Burns Has Advice for Ambitious Women. I clicked into it hoping to find some inspiration, and instead I got a heaping spoonful of WHAT THE ____! […]
