Infographic: The Medium Is NOT The Message
Spurred by breathless headlines and a multitude of social media consultants bearing free webinars, asset management firms can’t help but wonder if they should be opening a Twitter account. But the foundation of successful investor and advisor communications will always be an authentic brand message delivered with a strong voice, engaging visuals, and compelling proof […]
Museum of London uses NFC for Exhibits and more
QR codes never really made it to museums as widespread as I imagined they would – but perhaps it’s better that way as NFC will move in and take over that space as soon as cel phone catch up… Once again, Europe is setting the stage… If you are among the first proud owners of […]
Attend GRAPH EXPO FOR FREE – And More! LOTS MORE!
PrintMediaCentr invites you to attend GRAPH EXPO 2011 FOR FREE! This year’s theme “Embrace Technology” has never been more relevant to all of us in the Print & Integrated Marketing Industry. Recognizing that, GRAPH EXPO has expanded its offerings to include a new Marketing Pavilion (sponsored by Chicago AMA) and a host of Exhibitors servicing […]
Layar Vision Takes Augmented Reality To The Next level
Layar takes on Google Goggles with their new app. I love that they highlight the necessity for PRINT in their promo video… and also make a case for using PRINT in a multichannel campaign by scanning that article. Besides being a cool product, this video touches upon the value AR adds without inferring the print […]
PMC's Vendor Spotlight: Scott Baker VP, GMC Software Technology
In June of this year, PMC put a call out to all service providers under the banner “PMC Wants to Promote You.” We had some great responses; Jeff Sierra from Budco was our July spotlight and moving into August we come to GMC Software Technology represented here by Scott Baker. DC: Who is Scott Baker and […]
1/1: Interview with Frank Romano Professor Emeritus at RIT, Author & Print Industry Legend!
Almost 22 years ago I made the move from my entry level Assistant Account Executive position at Katz Radio to become the Traffic/Production/New Business Coordinator for the Creative Services department of Katz Media Group in NYC. From there, we provided all the marketing and sales material for the company. Problem was, I was pretty clueless […]
INFOGRAPHIC: Five (And A Half) Twitter Tips
Yesterday I posted Has Your Social Media Jumped The Shark? and oddly enough #1 on this chart is Tweet Often. I am going to assume THEY have assumed that what you are tweeting often to maintain visibility is relevant, and not just tweeting for the sake of tweeting… but #4 doesnt really specify that. By […]
Infographic: The Google Plus Cheat Sheet
If you have made the move to Google+, or are thinking about it, here are some handy tips. Related articles Excellent Google Plus Users Infographic! (trak.in) Twitter, Google+ and Facebook [infographic] (techtimely.wordpress.com) The history of Android in an infograph (vodafone.com.au) 5 Must Read Google+ Infographics (jamkib.wordpress.com) Fueding Social Network Facts – The Rise of Google […]
NFC in QR Codes!
How do you solve the problem of wanting to use Near Field Communications (NFC) but there not being enough people using phones equipped to read it? Put NFC is your QR code! Genius right? All the talk has been NFC vs QR, but the smart folks over at Clove Technology did the old “You put […]
ScanBuy Releases 2nd Qtr QR Report
Their REPORT is obviously based upon their product, but the numbers are still a pretty good case for QR code usage in your marketing mix… especially if you are trying to reach the ladies… Some take aways: Scans come from over 125 different countries every day. – 2D barcode scanning is currently outpacing the growth of […]
NFC Enabled Smart Posters Hit US
Here we go! And check out some of the references below as well – Sprint is ALREADY making NFC ready phones! via NFC Enabled Smart Poster for Basketball Wives on VH1 – YouTube. This is the first NFC (near field communications) Smart Poster to hit the United States. The technology utilizes RFID for frictionless transfers […]
It's amazing what Print and a little technology can do
Just a few cool Augmented Reality examples to start off the week… Enjoy! Augmented reality science book from ElipseAD on Vimeo.
