Ad Industry's New Ethics Code Takes on Brand Integration, Social-Media Disclosure
The advertising industry has a new ethics code, as the Institute for Advertising Ethics today released a set of eight principles on issues ranging from the blurry line between advertising, editorial and entertainment content to behavioral targeting and disclosure of compensation for social-media endorsements. The institute, an independent body administered by the American Advertising Federation […]
Phantasm CS Designer | Studio | Publisher V2 released
For immediate release Issued 17 March 2011 Phantasm CS Designer | Studio | Publisher version 2 released New 7 day trial version allows Adobe Illustrator™ users to fully sample new color and pre-press tools Astute Graphics (www.astutegraphics.com) is pleased to announce the immediate availability of version 2 for each Phantasm CS level; Designer, Studio and […]
Now on PMC: Events, White Papers & Jobs
PrintMediaCentr is a Global communications platform providing resources and information to the Print and Integrated Marketing Service industry. Today, we are proud to announce three new site features to further enhance the sites capabilities, and the user experience. Global Events: A comprehensive list of Industry Gatherings! Find Print and Integrated Marketing events, conferences, webinars, and […]
Get Your Transaction Color Printing on Track at Xplor11!
Xplor 2011 DELIVER Track Spotlight! The Jump to Transaction Color Printing “This track provides the knowledge and foundation for the future of the printed document. How it is created, distributed and delivered is critical to any company and vital to the document industry!” says Track Chair Rob Williams. The Jump to Transaction Color is presented […]
Email Marketing: Lessons from the stats
by Karen J. Bannan In marketing, there are few absolutes. Strategies and methods change based on audience, vertical and budget. However, according to the Direct Marketing Association’s 2011 Statistical Fact Book, released earlier this month, there are some things that email marketers can take—and use—at face value. The book, a collection and analysis of internal […]
Get your Multi-Channel Strategy on Track at Xplor11
The Strategize Track at the 2011 Xplor International Conference & Vendor Forum features speakers who are leaders in our industry. Some of the presenters include: Tuesday 4/5 Making Multi-Channel Make Sense presented by Pat McGrew, M-EDP, Evangelist, Kodak Strategize Track Vendor Panel: Is Hope a Strategy? moderated by Carrie Murphy, M-EDP, Market Development Manager, InfoPrint Solutions, […]
Get Your Document Workflow Integration on Track at Xplor11!
First there was ADF (Automated Document Facility), then ADF 2.0. What about ADF today? Half of all enterprises haven’t yet implemented an ADF. Will the drop in software costs and the rise in smaller, more focused ADF systems allow enterprises to finally be able to cost-justify implementing an ADF? What about the emergence of mini-ADFs, AppDF, […]
Get EDA Certified at Xplor 2011!
Hi, I am William Broddy m-edp and this year along with Bill McCalpin m-edp we are running a 5-day Xplor-certified School on Transactional Document Production April 4-8th at the Xplor International Conference & Vendor Forum in Tampa, FL. Our organization, acadami, is a registered provider of Xplor Continuing Education courses. Students who score above 85% on the three School exams can […]
Conference Tracks for Xplor 2011 – The Breakdown
Pat McGrew M-EDP, CMP Kodak, Co-Conference Chair of the 2011 Xplor International Conference & Vendor Forum in Tampa, FL April 5th-7th, has provided a handy breakdown of the educational tracks: STRATEGIZE: Communication Requirements in a Multi-Channel World Every organization that communicates with its constituents faces a challenging task in a world where customers select their […]
Will Design for Dollars: Considerations for Setting Fees
When you go into business for yourself, setting the right fees could help determine your success. It can be difficult to figure out what to charge; after all, it’s much more than knowing how much you want per hour. Start brainstorming by thinking about the following considerations: Overhead. What are the actual costs of your […]
Are you Enchanting?
Guy Kawasaki’s new book Enchantment, The Art of Changing Hearts, Minds and Actions will hit stores March 8th. He has provided an online test so that people can determine how enchanting they are — most people score in the low teens. Enchantment Photo contest. Five categories: kids, people, travel, vehicles, and pets. The prizes are five […]
1/1: Interview with Dean Petrulakis Senior VP, Business Development at Rider Dickerson Inc.
Dean Pertulakis is a long standing and respected member of my LinkedIn Print Production Professionals Group. I was thrilled when I saw that he had an event coming up and I immediately took the opportunity to reach out to him and see if PrintMediaCentr could help. After conference call and a presentation he made regarding the […]
