PODi Webinar 3/10 2PM ET: Nurture Prospects, Attract Leads: A Powerful New Sales Tool
Over 95% of print/marketing service providers surveyed by PODi indicate that they need help building credibility as solutions experts and attracting / nurturing prospects. Join us to see how an affordable new Resource Center microsite solves those challenges – with little or no help from your IT department. Its a great way to build your […]
LIVE! (on tape) From FESPA AMERICAS!
I had too many videos from FESPA Americas to post them all here so I created a YouTube Channel for PMC… ENJOY!!! http://www.youtube.com/user/PrintMediaCentr
Relevancy Explored: Precision Marketing Versus Transpromo
By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there […]
Hunkeler Innovationdays 2011 – The Convergence is Coming
Once every two years, followers of the high-volume printing and paper processing industry meet in Lucerne for the Hunkeler Innovationdays. Its importance as a show has risen in recent years by the rapid technological advancements in digital inkjet printing, and like other good shows, the Hunkeler Innovationdays provide glimpses into the future of what we […]
Is mobile marketing right for your business?
Today’s mobile phones offer a smart way for small business owners to engage their customers through mobile marketing. BY TASHA CUNNINGHAM – TASHA@BIZBYTES101.COM…With millions of mobile phones in use around the world, the potential to communicate with current and future clients is limitless. Small business owners can use both SMS (short text messaging) and MMS (multi-media […]
A Multichannel Marketing Roadmap
Forget about managing your relationship with your customer. Today, she manages the relationship with you! by Martha Bush of SIGMA Marketing Group This new fact becomes real in every dialogue or customer interaction you have. When your customer or prospect finds the information they were looking for – or were ready for – they feel satisfied […]
The Magic of Personalized URLs
Personalized URLs, or PURLs, have become an important part of customizing marketing campaigns to specific people, and all sorts of businesses are taking advantage of the benefits. As reported by the Miami Herald, the Miami Heat basketball team uses PURLs for each of its season ticket holders to access their account information through the Heat’s […]
What Did We Learn at the 2011 PODi AppForum?
PrintMediaCentr was fortunate enough to have Pat McGrew as our representative at this year’s PODi AppFourm last week in Las Vegas. Here, Pat@PODi rounds up her coverage with some key takeaways from the event… What Did We Learn at the 2011 PODi AppForum? by Pat McGrew, M-EDP, CMP Data-Driven Communication Evangelist If you were following […]
1/1: Interview with Marcus Timson, Sales and Marketing Director, FESPA
PrintMediaCentr is proud to be a media sponsor for FESPA Americas and I was able to track Marcus down during his travels to provide some information on the org and the event to share with all of you. I will be attending and I hope to see many of you in a few weeks! Registration […]
The Annual PODi AppForum Invades Las Vegas
Data, QR Codes, Social Media and Differentiation: Pat McGrew reports exclusively for PMC from the PODi AppFourum For the ninth year the team at Caslon has invited us all to Las Vegas for the PODi AppForum. It’s an event that draws printers of all varieties and the vendors who support them, especially those who have […]
Top 8 Social Media Truths for 2011
Over the last few years, I’ve been gathering social media lessons, both through my own experiences as well as those of others. If you start learning from them now, I hope you’ll find that 2011 will be a more fruitful year in your social media life. Here they are Letterman-style: 8. It’s easy to get […]
1/1: Interview with Alan See, CMO & Vice President at Berry Network Inc.
I first came across Alan See when he began following PrintMediaCentr on Twitter. I checked out Alan’s Twitter page, then cross-checked with LinkedIn, and immediately followed him back. Since that day, I found his information not only informative, but a valuable mix of Web savvy with Marketing and Sales focus that led me to request this […]
