Today’s mobile phones offer a smart way for small business owners to engage their customers through mobile marketing.
BY TASHA CUNNINGHAM – TASHA@BIZBYTES101.COM…With millions of mobile phones in use around the world, the potential to communicate with current and future clients is limitless. Small business owners can use both SMS (short text messaging) and MMS (multi-media text messaging), which can add video and audio files to messages sent to clients.
But what is mobile marketing exactly? According to the Mobile Marketing Association, it’s “a set of practices that enables organizations and businesses to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
To find out more, BizBytes enlisted the expertise of Marcos J. Menendez, co-founder and CEO of Momares, a Miami-based mobile marketing company, to answer our questions.
Q: How can a small business owner benefit from adding mobile to their marketing mix?
Mobile text message marketing offers small business owners the ability to deliver exclusive offers, coupons and invites directly to their customers’ mobile phone in seconds. There are no spam filters, ignored messages or automatically trashed messages. Once a customer subscribes to your text message program, practically 100 percent of your messages are delivered straight to their mobile phone. As compared to e-mail and paper coupons, text coupons enjoy a redemption rate of 10 percent to 30 percent because the coupon is always available to the customer on their mobile phone and that equals increased traffic and sales.
Continues at: Is mobile marketing right for your small business? – Business Monday – MiamiHerald.com.
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