1/1 Interview with Bill Borrelle, Brand Transformer and Strategist at Pitney Bowes
A few weeks back I had the honor to be invited by @PitneyBowes to participate in their first #powerofprecision chat on Twitter. The topic was the NEW Pitney Bowes, and yeah from head-to-toe this well-established and iconic brand has received quite a makeover! The chat was filled with marketers and brand strategists who were there […]
Printing Impressions Launches PI Xchange with an EXCLUSIVE Interview with Thomas J. Quinlan III, President and CEO of RR Donnelley
Attention Printerverse!!! There is something very GROOVY coming your way… #PIXlive! Printing Impressions has recently updated PIWorld and added the PI Xchange video platform. To further build upon their evolution from a publishing company to a media company as Dave Leskusky, president of NAPCO Media, talks about in this interview, PI Xchange will bring printers together through interactive, peer-to-peer, live video events […]
Winning Customers With High Speed Inkjet And More
A few weeks ago I had the honor of working with Pat McGrew M-EDP, CMP to bring you a panel discussion with printers who are using HP’s high speed inkjet technology to create some amazing work, and win some amazing clients – like Mercedes! As I head off to Jetcomm and Dscoop tomorrow, I wanted […]
How to Use Twitter Hashtags to Attract Leads
Do you remember Stan Lee’s Amazing Fantasy issue #15? On the back panel was written one of the most memorable quotes in Spider-Man history. “With great power there must also come — great responsibility!“ This is true with many things, but is especially true with social media. To have a Twitter account is one thing, […]
#PrintSales Training Part 2: Making A Service Menu
To kick off our training sessions I asked you to fill in the blanks for “Who is Deb Corn and what does she do?” My name is Deborah Corn and I am really good at creating connections and community building. Companies that need to expand awareness and generate buzz for their products, services and events will […]
Data, Data Everywhere And Not A… Actually, A Lot to Leverage
We are surrounded by data. In fact, I think I hear my iPhone 6+ buzzing as I write this. As communicators, the question is how much data are you using to develop relevant, engaging and accurate communications? As part of both the printing and marketing industries, it seems like data has been the topic of […]
Kelly Mallozzi From Success In Print On Why Sales Is Dead, But Telling Stories Isn’t
Two years ago I undertook what I thought would be a simple task of finding partners to work with me/PMC for Graphics Of The Americas. I documented my monumental failure in a blog titled “Coffee Is for Closers” on Printing Impressions. In the sea of comments, some supporting my bravery for being so candid, some sharing […]
#INKJET 101 Video Replay Now Playing!
This Webinar, presented by Pat McGrew, M-EDP, CMP created quite a buzz with almost 250 registrations, plenty of community participation, and the follow-up questions and emails are still coming in. Despite a few little technical issues in the first few minutes, valuable information was shared, and a solid case presented on why Inkjet is not just a […]
PrintMediaCentr to Feature Interactive Workshop Focused On Online Marketing Strategies For Printshops.
New Pre-Conference Program Debuts at Xploration® 15 Lutz, FL —January 29, 2015—Xplor International, the worldwide electronic document systems association, today announced a new pre-conference program presented by PrintMediaCentr as part of Xploration® 15 being held April 14-16th at the Wyndham Orlando Resort International Drive in Orlando, Florida. The pre-conference program, titled Rescue Your ROI: Online […]
The Future Is Yours at the 2015 BIA Annual Conference
Pittsburgh, Pennsylvania, January 29, 2015 — The 2015 BIA Conference, presented by Printing Industries of America, is designed for any post press operations including, binderies, graphic finishers, and custom loose-leaf manufacturers looking to network with industry peers, brainstorm ideas about operating techniques, gain advanced knowledge from leading-edge speakers, and connect with top suppliers and industry experts. […]
Creating Value And Opportunity For Graphic Design in 2015
By Roberto Blake It’s 2015, and the landscape of graphic design has changed dramatically from how it was even a decade ago. This is not only a matter of new technology, but also a matter of a shift in the direction of advertising and marketing itself. There’s now an emphasis on customer engagement and storytelling […]
Want To Fall In Love With Your Job Again? Act Like A Rookie.
By Kelly Mallozzi Are any of you out there old enough to remember the awesome song You Don’t Bring Me Flowers with Barbara Streisand and Neil Diamond? Check out the 70’s fashions and fabulousness here: Sound familiar? Is that how you’re feeling about your job, at least a little? If you’re trying to find that […]
