Catnip Scented #Directmail Creates Kitty Litter Customers
Getting to consumers through their pets isn’t a new concept – but it is still a smart one! Over the years I have shared info about an interactive billboard that provided dog food samples, a TV commercial only dogs could hear, and personalized meme cat postcards – now welcome cat mail to the list! According to […]
Getting Real With The Perception Of Print On #EarthDay
I have said it many times, but for those of you who may not already know, I am a TV Junkie. Many of my blogs, industry presentations and even #printchat topics have been inspired by something I’ve seen on TV, and such is the case with this one. I was catching up on shows I […]
Open the Door with Email, Clinch the Deal with Print
The one-two punch of email plus print – POW!! – is a powerful way to amplify your sales results. With email-to-print (E2P) marketing, you take a visual experience (email) and turn it into a tactile experience (print).h You transform a transitory message (email) into a lasting message (print). You use a targeted offer (email) to […]
Why Should I Buy Print From YOU – Part 2
In a recent article, I shared some tips to assist you and your sales team understand what I expect from a Print vendor (well, any vendor for that matter) soliciting my business. And it got me to thinking about how I, as a marketer, spend a good part of my day researching prospects, testing messages, […]
ASK ROCK: Should I Invest In 3D Printing?
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you have […]
1/1 With Thaddeus Kubis – Author, Guide To Integrated Marketing And Media Convergence
Thaddeus Kubris is a fellow blogger on Printing Impressions, and an active member of my LinkedIn Group Print Production Professionals. Thad is extremely passionate about the evolution of communications, and recently authored a book to help Printers adapt and profit in the integrated media world. I am still in the process of reading my copy, but […]
#PRIMIR 2014 Summer Meeting To Reveal 'Vision' Of Evolving Printing Industry
This looks cool… if anyone is going PLEASE let me know!! Program Theme Explores “Print’s Evolution—Changing Markets, Firms, Technologies and Applications” Reston, VA—PRIMIR, the Print Industries Market Information and Research Organization, the research arm of NPES, announced its Summer Meeting to be held July 21-23, 2014 at the DoubleTree Downtown-Lakeside Hotel in Cleveland, Ohio. […]
[infographic] The Five Most Dangerous Creative Productivity Myths – BUSTED!
Our friends at AtTask have produced a series of cool infographics I’ll be sharing here and there. I started with this one because it’s something I am currently being challenged with – TIME MANAGEMENT! #4 in particular strikes a chord. I have to admit then when I worked in Ad Agencies project management tools and […]
ISA's Brandon Hensley On The 2014 Expo, The Future Of Signage, And Mugshots!
Signs are one of those things so engrained in the world that most people don’t stop to think about how they are concepted, created, and installed, let alone there is a pretty significant industry devoted to signage consistently developing education, tools and technologies. I’ve been involved in a few signage projects and let me say […]
Special Effects And Finishing Techniques Webinar Replay Now Live!
Daniel Dejan takes us through The Standard #5 from Sappi – an educational reference piece that combines the technical with the creative, and shows how printing can be dimensional, tactile and sometimes interactive. The techniques shown here may look like magic, but many are easy for designers to prepare and can be done inline on a […]
The Future Of Print Is In The Palm Of Your Hand
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will recap something incredibly unbelievable, awesomely inspirational and yes, even controversial that has become my big A-HA Moment take-away from the conference. Let’s start here. Dscoop9 was filled with advocacy, education and tools […]
GPA Shows Us How A Little Heat Can Be Cool At #Dscoop9 [video]
One of the best things about Dscoop 9 was being able to literally see how the HP the partners fit together, because many of them were in the same room! Such was the case with GPA, Specialty Substrate Solutions – a good friend of PMC and really fun Paper People! GPA has many of the […]
