New Flexible Screen Technology For Displays
The video and concept Tablet are aimed at consumers, but this product also has amazing potential for in-store displays! The second video shows the screen applied to tangible materials and Im not sure since it’s a concept if they can be made any larger, but if they could – imagine the Trade Show Booth of the […]
Print Empire Embraces a New Order
Not much to say here other than EVERY company out there should be taking the same approach and formulating a digital strategy. Hopefully, you have read the interview I did with Aaron Shapiro, CEO of HUGE, a Digital Marketing Agency and author of the book Users Not Customers, because this is exactly the shift he is […]
PMC's Vendor Spotlight: 1/1 Interview with Digital Marketer Aaron Shapiro, CEO of HUGE
With a client roster that read’s more like a Marketers’ holiday wish list, Aaron Shapiro and his global digital marketing agency HUGE have been instrumental in building and developing digitally-driven businesses since 1999. From Ikea to Jet Blue, Mastercard to the New York Times and so many others, I can almost guarantee you have experienced and benefitted from […]
Toyota Fun-Vii: A Smartphone on Wheels
The Toyota ‘fun-vii’ concept car, described by the company as ‘a smartphone on wheels’ to be officially presented at the Tokyo Motor Show 2011. Toyota’s ‘fun-vii’ concept car offers the realtime customization of visual content on the interior and exterior of the vehicle. The touchscreen digital surfaces that compose the car can be used to broadcast images, patterns, […]
News From The Printerverse: November Edition
If you havent received your own copy – here is a link to mine This month includes an AMAZING interview with the Aaron Shapiro, CEO of HUGE, that is relevant to ANYONE with an online presence, a great offer from PODi for AppForum12 in Las Vegas, and original content from PMC and a few community contributors. […]
Need Holiday Gift Ideas? Walmart And Facebook Have An App For That!
Just a warning that my Facebook status updates will now included phrases such as “if only I had an iPad2” and “1200 thread count Egyptian cotton sheets.” Walmart Unleashes Facebook App to Find Gifts People Want By: Jack Neff Searching online wish lists, guessing or just directly asking people what they want as gifts is so […]
Photoshop or Photo Not?
by Sandy Hubbard, Print Futurist For years, newsrooms have had rules about digital alternations. Photo journalists who edited items out of shots — with only the most honorable artistic intentions — were shown the door for misrepresenting reality. Now, it may be that fashion advertising and celebrity entertainment “news” are heading in a similar direction. […]
NOKIA Lumia Live Launch Lights Up London
This is just beyond spectacular. For the launch of their new Lumia 800 smartphone, Nokia lit up the sky in London with a 4D light show projected on the Millbank Tower accompanied by an original track and live mixing by deadmau5. On top of that, Nokia incorporated a LIVE online broadcast of the event on […]
Paper Wine Bottles Are Here!
via Paper Wine Bottle from GreenBottle. First we changed to screw caps and plastic corks. Snobs objected vehemently over both options because of the “quality” factor. Turns out that tradition doesn’t trump taste as many of these wines were picked by those same snobs in blind taste tests. Next came boxed wine which was again launched […]
Show Me Your Money
The ability to access and manage cash will determine your fateby Sandy Hubbard As I make my rounds to the various printing events, I ask everyone, “How’s business?” The answer varies. For small shops, reality is staring them in the face. It’s difficult to find time or money to do marketing; it’s difficult to borrow […]
The Singing Telegram Goes Digital
This is genius. A brand associated with “days gone by” revitalizes itself without changing it’s identity or trying too hard to be cool (hello “The Shack”). It’s such a simple and clear line from the telegrams of our grandparents to sending our grandparents digital ones that made me first think why didnt anyone think of […]
Coca-Cola adorns BILLIONS of drinking cups with QR codes
This is Coke’s first US QR Code Promotion and they certainly have gone all out. They are touching upon in store marketing (QR codes on cups and posters), Social Media Marketing (scan of QR goes to a Facebook game) and of course Relationship Marketing – not only in the area of Coke being part of […]
