Scaring away customers with your website?
This seemingly inconsequential website feature can be a make-it-or-break-it factor in whether people will want to do business with you by Sandy Hubbard As a business owner, you probably have a laundry list of things you want to change or improve on your website. As your business evolves and you add new services and […]
World's First Augmented Reality National Newspaper
Taiwanese media group United Daily News has partnered with visual browser Aurasma to create an augmented national daily newspaper in which the images, ads and editorial are interactive. As with other such augmented reality experiences, users need to point their camera phones towards the newspaper and view the content come to life on the phone’s […]
Enterprise Holdings Launches Industry-Leading QR Code Program
“A QR based renter engagement campaign”… that language is a good sign brands are starting to understand QR codes and the connection between the scanner and the content they access. Will they sell cars? Ultimately that is the goal, but in the meantime both enterprise and Mazda gain a little marketing street cred and come […]
Meet Arachno-Bot! A Creepy 3D-printed Robot Spider
Everyone has their kryptonite and mine happens to be spiders. The the tenth degree of that, would be jumping spiders, and the tenth degree of that tenth degree would have to be giant jumping spiders. Sure, these are 3D-printed, but in the scene of the Jerry Bruckheimer movie now playing in my head… I’m trapped […]
Top 10 Websites for Designers
Thanks to Millcraft Paper who shared this in their LinkedIn Group, Full Circle – Paper + Print + Design. These are pretty cool so Im passing the info along. If you would like to submit a website you think should be included on an upcoming list from HOW, you can do so here. Each month, […]
Visit Hawaii using Augmented Reality and Print!
If a picture is worth a thousand words, this is priceless. Using Augmented Reality, Hawaii is hoping that this campaign will entice the citizens of Seattle and Chicago to book vacations and avoid at least some of the harsh winter weather soon to be showing up. I have worked on many tourism and travel accounts […]
Printed Electronic Labels Light Up Beverage Bottles
This was shared in my LinkedIn group and my comment was “COOOoooOOOooooolllll!”…. Not sure I have much to add to that! If you ever wondered how a printed circuit is created, I happen to have made a 4-part video from SGIA EXPO with Gerber Scientific Products who took me through the process on their new […]
How teenage girls humbled Guy Kawasaki
Guy is just a really cool GUY! and this video pretty much proves that. Even if you have reached the level of notoriety Guy has through writing 20 books, social media and the tech world, he warns not to take yourself too seriously in this video. Good lesson for a few people I’ve come across […]
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
As we have learned from The Hitchhikers Guide to The Galaxy – Don’t Panic… this isnt bad news for print in the big picture sense, it’s actually very good information on how to find new customers. What is also not mentioned here is once you have used inbound marketing to teach people about your products […]
Microsoft Office Unveils the Future
Notice a few things? Not one piece of paper (that I caught), the future still has Polar Bears (yay! – well that is an assumption buy why tease a kid), signage is the “key maker” (if you dont know your Matrix references by now you should look into that), and more poignantly, when reflecting upon […]
Using Credit Cards to Target Web Ads
I’m not a fan of any technology that uses my “personal” information to sell me things, or worse, allows others to know my personal information to sell me things… yet in many ways I have been doing this my whole career in Advertising, and it has been happening to me. For example, how many times […]
Selling a $60 dictionary in an online world
This is an AWESOME multi-channel and multi-faceted campaign and a great example of print embracing the digital world as an added value! A Dictionary Updated, and a Campaign to Spread the Word By STUART ELLIOTT TRYING to sell a $60 print dictionary in 2011 is like trying to sell a silent movie. Wait …What’s that? […]
