International Freelancers Day 2011: FREE Online Conference Sept 23
I attended this online conference last year, and immediately registered for this one as soon as I received the invite today. If you freelance in any way shape or form, I guarantee it’s worth checking out at least a few of the sessions if you cant watch them all. International Freelancers Academy is hosting […]
Billboard QR Code Puzzles Community
Residents of St. Joseph, Michigan were mesmerized and confused when a billboard containing a QR code popped up in their town. As marketers, on one hand the ad did get tons of local buzz, enough in fact to warrant a news report as seen in the video. On the other, would anyone have known who the advertiser was, […]
Duke Survey: Social Media Marketing Spending On The Rise
Maybe it’s because Ive worked in Advertising almost half my life (yikes just figured that out)… or because I spend more than half my day interacting on some sort of social media platform (including this blog) that I just dont get how any company that has a marketing strategy can overlook the power and value of social […]
Abbey Road comes to life with Augmented Reality
An entire user experience from practically any PRINTED material is a very awesome concept. Prior to this tech, I have only seen AR come to life with icon triggers(like a QR code). If I understand the below correctly, that is about to change with this app. I think the CD in the video is a great […]
Video: Where Augmented Reality and Architecture Collide
WOW. This is not only a well produced video, but all I can imagine now is people walking into their office and seeing their schedule and messages etc on the WALLS. How far off is this technology for general use I suppose is the real question, but for now I am happy to dream about […]
Magic Mirror: The Future Of Your Bathroom Wall
This is one of the cooler things Ive seen lately. It’s really amazing what a little augmented reality can do. What is especially different here is how products can be integrated into this personal experience – so it’s not just some futuristic gimmick for choosing a tie. The audio on the video is a bit […]
Crabtree Brewing using QR code as label for its newest beer
Sure the concept of using a QR code on a label isnt new, but as the label is pretty interesting. Beginning Sept 8th, anyone in the Denver/Boulder Colorado area will be able to see these labels in the marketplace and scan them to hear directly from the brewer about the beer they have purchased, or […]
Scan and Scratch Qr Codes
The concept is cool, though besides having a 1 or 2 minute fun factor not sure if adding “scratching” to the added value of getting a coupon is truly any value vs a gimmick. Does seems like the shoppers were enjoying it however for all we know it’s the first time they have even seen […]
Driving Your OOH Marketing With Vehicle Displays
Would be nice to see a surge in OOH Vehicle marketing as it would benefit Print, but Im hoping wraps become more of the standard since they are way more fun to work on and produce! adverCars Drive OOH Promotions Given the number of eyeballs that view adverCars, vehicles that carry display ads in specific […]
Video: Making an Augmented Reality Print Ad for Mini Cooper
via AR Showcase — Augmented Reality Examples & Inspiration. The video shows the making of an advertisement for the Mini Cooper through the use of augmented reality. The advertisement shows that the back cover of a magazine, when held up to a personal webcam, can give the user a virtual look at the newest Mini model. […]
Lights, Cameras, Cue the QR Codes…. Action!
The subject of “added value” often comes up when discussing the usage of QR codes, and providing exclusive content certainly tops that list. Even though the campaign mentioned below is the FIRST of its kind and only being rolled out in NY and LA, it is still a good indication that Hollywood is starting to […]
Augmented Reality : The Future of Home Decor
Using augmented reality and virtual reality technology watch as the design on the walls move and transform to the human touch. via AR Showcase — Augmented Reality Examples & Inspiration. transmediale.11 from Büro Achter April on Vimeo. Related articles Take a look in the Augmented Reality Mirror (tjantunen.com) Uses of Augmented Reality in the Classroom […]
