Out-of-Home Revenues Jump 4.5 percent
Out-of-home advertising revenue grew faster than the economy, as well as many other media, in the second quarter, rising 4.5% to just over $1.9 billion, according to the latest figures from the Outdoor Advertising Association of America. The increase is due, in part, to the expansion of digital out-of-home advertising, but OAAA executives also credited […]
Amazing MultiChannel Campaign: Volkswagen BlueMotion Roulette
This is an amazing concept as far as getting your product ingrained into the lives of consumers! Will they buy the car? That is another story and an important one of course – but to introduce the BlueMotion this way and involve people as Volkswagen has here, is an amazing use of the multi-channel highway. […]
The future of firefighting with Augmented Reality
This video is a bit long, so you can fast forward or pause and come back to it when you can, but dont skip at least seeing a part of it. This is truly incredible. It’s funny because Ive heard “its advertising, we arent saving lives” or some version of that a thousand times over […]
QR Codes Key To Macy’s Multichannel Success
http://macys.com/findyourmagic – Come backstage with Macy’s star designers this Fall to find your magic. Macy’s Backstage Pass is your insider guide to must haves for the season. Stay in the know. By NEHA KALE Macy’s Backstage Pass campaign highlights the growing role of QR codes in driving customer interaction, brand awareness and cross-channel engagement.Macy’s ability […]
Facial Recognition In Digital Displays Tailor Ads To You
Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound. By Shan Li and David Sarno, Los Angeles Times Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops […]
GLAMOUR Enhancing PRINT With Bonus Digital Content
Seems their move to move readers to the e-mag wasnt going so well – so they are bringing digital to their PRINT version and having great success. IS a cellphone the key to a Glamour reader’s heart? The Condé Nast magazine is hoping that readers will use their cellphones to connect to additional digital content […]
Germany’s National Railway to Roll Out NFC ‘Touchpoints’
Riding the train just got easier… if you have an NFC enabled phone that is. By: Dan Balaban German national railway, Deutsche Bahn, plans to roll out its NFC-based ticketing service, Touch&Travel, to its long-distance stations throughout Germany this year, a spokesman confirmed to NFC Times. The spokesman said the railway would expand the NFC […]
Infographic: If Web Browsers Were Celebrities
BY DIEGO MARTINEZ-MONCADA The internet is a beautiful thing and we all access it in a different way, some of us use Google Chrome, some Safari, others Firefox. Not to mention the other, smaller, browsers such as Opera, Flock, and Netscape. Does Netscape even still exist? Once upon a time Mozilla Firefox was considered the […]
Augmented Reality Coming To Vending Machines
It’s usually a good sign that something is going to enter the mainstream when kids are the marketing target. Cadbury introduced an AR candy bar wrapper last week, and now AR stickers delivered via Vending Machines are being introduced. This is both good and bad news for parents… good because they most likely will […]
Adobe Muse: Web Design With No Code Necessary
Oh HAPPY DAY for print designers! Anyone who has ever tried to create a website from a print designers layout knows that there are many limitations which usually result in frustrations – mainly for the digital designers. Things such as kerning or leading are practically a foreign language – until now! Adobe has created a […]
Video: Wearable Technology – The Twitter Dress
Microsoft is thinking way outside the box and into your closet. Wearable technology just might be the new black! THE PRINTING DRESS You are probably familiar with the old saying, “You are what you eat” but how about, “You are what you tweet?” What if this concept were incorporated into garments of the future? The […]
Infographic: Twitter Psychology for Marketers
Now that there are so many channels to share info, and so many people doing it, the noise has begun to penetrate and people are tuning out and instead looking for quality. See my post: Has Your Social Media Jumped The Shark? By Mitch Monsen of WhiteFireSEO Recently, WhiteFireSEO hosted a poll on Twitter psychology for marketers, and […]
