Are You Augmenting Your Sales Metrics With Reality?
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat regular, include opportunities to make friends with techies and integrated marketing […]
Eight Disruptors that Will Transform Email Marketing
Email marketing is changing right under our MailChimpy fingers. In fact, it’s iterating swiftly into what I call a MOBILE MOMENT, like a tweet or a text, only with more context and hopefully more staying power. This is what I say when my B2B clients ask me if email has seen its day. ‘There’s more […]
Appify Your Workflow!
We’re off to a fast start in the Wizarding World of Workflow 2017. The stars are telling us that this could be the year that more shops that are struggling with spreadsheets, sticky notes, and yellow legal pads might jump on board the workflow automation train. Why? Because the biggest bottlenecks we see in the […]
2017 CMYK Manifesto: Custom Customer Convenience and Communications
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] The following topics are over and done with in 2017: Name Change Rage! Print is a five-letter word, treated by our industry like a four-letter word. You know what people search when they need a printer… print, printer, printing… not communications, not marketing services provider. If your […]
The “Year of Color” is Here! (Are You READY?)
Optimism is in the wind. Things are picking up. People are feeling better. The clue? Color. People NEED color. They CRAVE color. So if I’m right (and I think I am), we’re going to see printed items with vivid color. Print design trends often follow consumer preferences in retail, home furnishings, and fashion. Based on that, […]
Print Media Centr Readers Pick The Best Posts Of 2016
Greeting Citizens of The Printerverse, CMYK Enthusiasts, and Print Media Centr Readers… Happy almost New Year! No better time to look back and share some annual history with you. Here is a bit of statistical site info and some quick links for the Top 10 posts on PMC in 2016! PMC attracted readers from all over the planet […]
Holograms and Print – An Interview with Scott Manduck of VideoPlusPrint
I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video brochures in a campaign. He noticed my interest and sent me a LinkedIn message. We kept in touch and recently I received an email from his company that included a video of a new […]
Election 2016: And The Loser Is YOU And Social Media
We have all heard that politics and religion should be avoided as dinner and social media conversation, yet these last few months most of us have been sucked into some sort of commentary about the heated US Presidential Election – myself included. And yes the election is over, but debate over the issues and the […]
International Print Day Aims to Trend Worldwide on October 19th
A 24-hour celebration without borders, International Print Day (IPD) will throw open its virtual doors to the global community on Wednesday, October 19th – and everyone is invited. IPD’s organizers encourage anyone with an interest in the original communication delivery device better to join the planet’s largest conversation about print in all its forms, hosted […]
[VIDEO] The drupa Effect: What’s Next Is Now
This panel focuses on all things drupa – what Alliance partners showed, what they saw, and what the print community needs to know about, products and trend wise, before 2020 rolls along. Panelists: Avanti, adphos, RMGT, InfoTrends Download the panel brochure PDF!
[VIDEO] Print Ninja Warrior: Adapting To The New Game
Print Ninja Warrior: Adapting To The New Game This panel focuses on the state of the industry, the equipment and technology driving unique print applications, and how printers can stay strong and survive like a Print Ninja Warrior! Panelists: Xerox, adphos, Avanti, CHILI Publish, arifiQ, GPA Download the panel brochure PDF!
[VIDEO] Succeeding With Substrates: The New Roll Of Paper
This panel focuses on paper as a technology, current and future trends, and helping printers understand the revenue opportunities with new substrates. Panelists: Xerox, Canon, adphos, GPA, RMGT, Fastbind USA Download the panel brochure PDF!
