When it Comes to Marketing, The “I’s” Have It!
Individualization is the first of my I’s – the most important part about any relationship in business and life is to recognise the importance of the individual and pay due respect to that status. It’s what the Internet age has brought us, the ability to pick out and highlight that relationship and deploy new ways […]
Carpe Printum: New Ideas to Help You Seize the Print!
When you visit the Printerverse, you learn how printers can Carpe Printum — seize the print and get ahead of the competition! The Printerverse is a cool trade show feature at Print / Graph Expo. It is brought to you by Print Media Centr and its Intergalactic Alliance of the Printerverse. This year, the Alliance […]
Print 17 May Be Over But the Printerverse Continues!
As previously announced, I rode a CMYK rainbow of fun and friendship to Print 17. It went fast, but I’m still savoring the afterglow of the camaraderie, information sharing, and alien-approved ridiculousness. I got exactly what I wanted out of the event: met the fleshy avatars of digital #PrintChat friends, made new connections, opened new opportunities, […]
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]
Inspiration Starts With a Blank Page
A few weeks ago, I came across a post on LinkedIn describing an exercise with a blank sheet of paper geared toward revealing possibilities and helping a person step outside the limitations of schedules, journals, and records of a “previous self.” The author, Lynn Hidy of UpYourTeleSales, suggested that writing, drawing, scribbling, listing, narrating, or […]
So Good They Named It Twice… Will “Share A Coke” Round 2 Deliver?
It was without doubt a game changer for the digital print industry and direct to consumer campaigns. Coca-Cola’s award winning ShareaCoke campaign broke down the historical barriers between brands and consumers creating a level of personal engagement never seen before and in doing so, increased Coca-Cola’s sales for the first time in 12 years. I […]
Take Advantage of the 2017 USPS Emerging and Advanced Technology Promotion
Are you taking advantage of USPS’s Emerging and Advanced Technology promotion? Oh, you are? Well, I’m not talking to you at the moment. Everyone else, we’re calling the “Emerging and Advanced Technology promotion” “EAT” for the rest of this post. Just go with it. Earlier this month, a print pro and I were discussing how […]
Color, Quality and Consistency: 2017 Print Buyer Survey Results Are In
For the past two years I have sent out some poignant questions to the print buying community with two goals in mind; first and foremost to find out what they care about, and second with my Print Buyerologist hat on, help printers and suppliers understand what they care about, in a manner that will resonate. The […]
Are You Augmenting Your Sales Metrics With Reality?
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat regular, include opportunities to make friends with techies and integrated marketing […]
Eight Disruptors that Will Transform Email Marketing
Email marketing is changing right under our MailChimpy fingers. In fact, it’s iterating swiftly into what I call a MOBILE MOMENT, like a tweet or a text, only with more context and hopefully more staying power. This is what I say when my B2B clients ask me if email has seen its day. ‘There’s more […]
Appify Your Workflow!
We’re off to a fast start in the Wizarding World of Workflow 2017. The stars are telling us that this could be the year that more shops that are struggling with spreadsheets, sticky notes, and yellow legal pads might jump on board the workflow automation train. Why? Because the biggest bottlenecks we see in the […]
2017 CMYK Manifesto: Custom Customer Convenience and Communications
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] The following topics are over and done with in 2017: Name Change Rage! Print is a five-letter word, treated by our industry like a four-letter word. You know what people search when they need a printer… print, printer, printing… not communications, not marketing services provider. If your […]
