CMOs Using Less Agencies, More Collaboration
This is not such great news, if you are an Agency… but coming from the Agency world I can understand the Clients’ frustration in the current marketplace. There are all these new marketing channels and companies popping up with expertise in them or established expertise and brands are looking for their help. The Client must ensure their […]
Layar Vision Takes Augmented Reality To The Next level
Layar takes on Google Goggles with their new app. I love that they highlight the necessity for PRINT in their promo video… and also make a case for using PRINT in a multichannel campaign by scanning that article. Besides being a cool product, this video touches upon the value AR adds without inferring the print […]
PMC's Vendor Spotlight: Scott Baker VP, GMC Software Technology
In June of this year, PMC put a call out to all service providers under the banner “PMC Wants to Promote You.” We had some great responses; Jeff Sierra from Budco was our July spotlight and moving into August we come to GMC Software Technology represented here by Scott Baker. DC: Who is Scott Baker and […]
1/1: Interview with Frank Romano Professor Emeritus at RIT, Author & Print Industry Legend!
Almost 22 years ago I made the move from my entry level Assistant Account Executive position at Katz Radio to become the Traffic/Production/New Business Coordinator for the Creative Services department of Katz Media Group in NYC. From there, we provided all the marketing and sales material for the company. Problem was, I was pretty clueless […]
Has Your Social Media Jumped The Shark?
It’s Shark Week so I have our little (sometimes huge) friends in grey suits on the brain. “Jumping The Shark” for anyone who does not know is an expression born from a stunt to increase the viewership of a TV show called Happy Days back in 1977 (see it here). Prior to that, usually a […]
An Interactive Kinect Installation by Nike
This is actually very cool, and not just because NIKE was involved. Essentially, they have turned their store-front into an interactive game… and Im sure some of the gathering crowds into shoppers! via Just Do It with Kinect – An Interactive Kinect Installation by Nike | DigitalAnalog. Nike Japan launched an interactive Kinect outdoor installation to […]
Toyota Tries Snap-and-Send Marketing
By ELIZABETH OLSON TOYOTA MOTOR SALES U.S.A. is adopting interactive bar codes across all its marketing so mobile phone-carrying customers can quickly access sales promotions, vehicle quotes, videos, safety tips and similar information. With the new ToyoTag, a logo inside a ring, Toyota says customers — potential and otherwise — can snap the image and […]
Infographic: The Google Plus Cheat Sheet
If you have made the move to Google+, or are thinking about it, here are some handy tips. Related articles Excellent Google Plus Users Infographic! (trak.in) Twitter, Google+ and Facebook [infographic] (techtimely.wordpress.com) The history of Android in an infograph (vodafone.com.au) 5 Must Read Google+ Infographics (jamkib.wordpress.com) Fueding Social Network Facts – The Rise of Google […]
NFC in QR Codes!
How do you solve the problem of wanting to use Near Field Communications (NFC) but there not being enough people using phones equipped to read it? Put NFC is your QR code! Genius right? All the talk has been NFC vs QR, but the smart folks over at Clove Technology did the old “You put […]
Print And The Qualcomm Augmented Reality Challenge
I wanted to share this so you could all see that the common denominator in these AR executions is the use of PRINT as the starting point. Makes it nice that the print has to be SAVED as well (unlike QR on a printed piece that could be tossed after the scan). So AR not […]
Infographic: The Rise of Google Plus
While I doubt Facebook is shaking in their boots over G+, I do admit that I really like it and was happy to give it a whirl during beta testing. DailyInfographic compares both platforms and rates it below. Hope you “like” it – er “+1” it – well to be fair just enjoy it 🙂 […]
ScanBuy Releases 2nd Qtr QR Report
Their REPORT is obviously based upon their product, but the numbers are still a pretty good case for QR code usage in your marketing mix… especially if you are trying to reach the ladies… Some take aways: Scans come from over 125 different countries every day. – 2D barcode scanning is currently outpacing the growth of […]
