NFC Enabled Smart Posters Hit US
Here we go! And check out some of the references below as well – Sprint is ALREADY making NFC ready phones! via NFC Enabled Smart Poster for Basketball Wives on VH1 – YouTube. This is the first NFC (near field communications) Smart Poster to hit the United States. The technology utilizes RFID for frictionless transfers […]
It's amazing what Print and a little technology can do
Just a few cool Augmented Reality examples to start off the week… Enjoy! Augmented reality science book from ElipseAD on Vimeo.
Road Trips Will Never Be The Same!
Ok… if you, like I, grew up when family car trips consisted of playing travel bingo and trying not to kill your siblings across the miles to your destination – this will AMAZE YOU! via: Toyota Belgium Imagine when a journey from A to B is no longer routine as your car in the near-future […]
QR Scan Analytics Are Available
I am not endorsing this particular company (though this seems AWESOME), but in general if you arent using a QR code that generates this type of data you are missing out on the VALUE for your business. We talk so much about that VALUE for users – such as making sure there is some if […]
Ryan McAbee reflects on the CleanSlate2011 B2B Tablet Media Conference
PMC provides Media Sponsorship for numerous Industry events around the globe throughout the year, and while we cant always attend ourselves, we are fortunate to have an audience filled with professionals who are willing to stand in for us. Ryan McAbee, Chief Blogger at M-Bossed.com answered our call and attended CleanSlate 2001: A B2B Tablet […]
20 Ways to Make the Most of Your Posts and Tweets
By Susan Gunelius Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content. Content marketing has become an essential element of successful online marketing and brand-building. What’s content marketing? All content that adds value and markets a business, directly or indirectly, can be considered a form of content […]
Trade Shows – Why Exhibit?
Ok, I admit this cant be the most recent data, but the list is still relevant and certainly supports why Trade Shows Rock! Top Reasons Why Exhibitions Are Key to the Marketing Mix via AEM.org 1. 91% of attendees rank trade shows as “extremely useful” as a source for product purchasing information. Source: Simmons Market Research Bureau 2. […]
QR Codes Offer Shoppers Multilingual Info
One of the best things about having a website like PMC, or running my Print Production Professionals group on LinkedIn is that I am able to network with people from all over the world and share information as well as receive it. To that point, the other day I received an email from Rurik Nyström […]
Animated Lego Digital Box at Downtown Disney Orlando
Using Augmented Reality and holding specialized Lego set boxes up to the camera, consumers can preview the completed lego set inside. This marketing tactic is shown here at Downtown Disney in Orlando, Florida. via AR Showcase — Augmented Reality Examples & Inspiration. Related articles Downtown Disney – LEGO Imagination Center (meetthemagic.com) LEGO Digital Designer with […]
What is the outlook for holiday mailings this year?
By Larry Riggs Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What is the outlook for holiday mailings this year? Our panel includes Leland Kroll of Kroll Direct Marketing Inc.; Stefanie Pont, of Pont Media Direct; Jay […]
How do you attract customers in a crowded online market?
Break Through the Online Noise With ‘Likes’ via Entrepreneur Here’s how reciprocal liking can help generate loyalty in seven easy steps. The concept of mutual “likes” goes back way further than the launch of Facebook. “Reciprocity of liking is a key principle of attraction,” according to the Encyclopedia of Human Relations. “Interdependence theory,” the entry explains, […]
Historypin App Uses Augmented Reality to Visualize the Past
Google Maps Street View can already make you feel like you’re in two places at once—the desk where you’re physically sitting and the street that you’re digitally exploring. A new app and website, Historypin, translocates you one step further, enabling you to experience places around the world at distinct moments in the past. Use the […]
