I am not endorsing this particular company (though this seems AWESOME), but in general if you arent using a QR code that generates this type of data you are missing out on the VALUE for your business. We talk so much about that VALUE for users – such as making sure there is some if they scan your QR code vs just slapping one onto your materials – but dont lose out on how it can help you target markets and gain valuable insight into what ads or materials are generating the most scans for you. Marketing dollars are tight, and more important a terrible thing to waste…
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