by Sandy Hubbard | Customer Communication, Finance, Marketing, Operations, Print Sales, Sales
When printing businesses see their sales drop, there are gaping organizational issues that can be the root cause. The printing company itself may be the one at fault, and that’s the core reason the sales team struggles to do its best work. We’ve talked...
by Sandy Hubbard | Finance, Marketing, Operations, Print Media
Printers ask me: “When is the right time to sell or exit from my business?” Good question. Whenever that time will be, we don’t want to wait until the last minute to start planning and positioning your business to attract a buyer. One exercise I do...
by Deborah Corn | Design, Digital Marketing, Finance, Marketing, Print Sales, Print Services
This is not a political post. It’s a financial one for design, print, and marketing pros. At the end of 2020, the United States Construction Industry was valued at $1.36 Trillion Dollars. Even with the pandemic, private residential and non-residential construction had...
by Kelly Mallozzi | #PrintSales, Employment, Finance, Operations, Print Sales, Printers, Sales, Training
We’ve all probably had one or more. Some of us have probably even been one at one or more points in our careers. You might even have one or be one right now… A TERRIBLE BOSS. But if you’ve never had one, or been one, and you have put it on your bucket list for...
by Deborah Corn | Buyers, Education, Events, Featured, Finance, Print Buying, Print Media, Print Sales, Print Services, Printers, Printerverse
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2019 which means it’s a perfect opportunity to look back at some of the subjects that drove discussions in the Printerverse this year, and what we can learn from them moving forward....
by Deborah Corn | #ProjectPeacock, Featured, Finance, Marketing, Marketing Automation, Operations, Print Services, Printerverse, Project Peacock, Trade Shows, Trends
After an utterly fantastic Project Peacock event providing Printspiration to a room filled with print customers and PSP’s eager to learn about, and get their hands on the amazing print and paper samples shared by the Peacock Partners, I had some time to actually hang...
by Tod Cordill | Direct Mail, Finance, Marketing
It’s easy to fall into the trap of thinking that digital marketing channels hold the keys to driving revenue in brick & mortar retail businesses. Relying on traditional marketing channels may seem archaic when you’re starting to feel like you are a legacy...
by Kelly Mallozzi | #PrintSales, Finance, Operations, Print Sales, Print Services, Sales, Training
Well, friends, I did it again. Back in 2015, shortly after I moved to Connecticut from Chicago, I trained for and ran my first half marathon at the age of 45. Then the next year I ran another. Earlier this year, I decided that the months leading up to those races were...
by Karis Copp | Employment, Finance, Girls Who Print, Jobs, Marketing, Operations, Podcast, Print Services
Deborah sat down with Shuchi Sarkar, Global Marketing Head, Graphic Solutions Business at HP, at Dscoop to record this Podcast from the Printerverse. ‘Change’ can be a scary word. It evokes the fear of the unknown or breakdown of the status quo, and particularly in a...
by Kelly Mallozzi | #PrintSales, Finance, Print Sales, Print Services, Sales
There’s a difference between being a BOSS and being BOSSY, but it will be hard for you to tell the difference while reading this post, dear readers. Because today I want you to pretend with me. Close your eyes (I mean it, close your eyes! See what I mean about being...
by Kelly Mallozzi | #PrintSales, Finance, Operations, Print Sales, Print Services, Sales, Training
Two of my favorite sayings regarding listening come from my work bestie Bill, who always says, “you have one mouth and 2 ears – do the math” and “you learn more with your mouth closed”. REALLY listening to someone is a true gift. Constantly striving to be a better...
by Tod Cordill | Finance, Marketing, Marketing Automation, Operations, Print Sales, Print Services, Software and Systems, Tools
When you or your clients plan how to spend marketing dollars a decision needs to be made whether to spend for short-term results or long-term results. If most, or all, of the marketing budget, is spent on short-term results you’re being reactive and you’ll need to...
Page 1 of 1712...Next»Last »
