USATODAY on Augmented Reality has potential to reshape our lives
TV football fans are used to seeing augmented reality in action. That virtual yellow first-down line superimposed on an actual football field is one of the more visible examples of a technology that is still not well known. But augmented reality is quickly emerging from obscurity and could soon dramatically reshape how we shop, learn, […]
Kleenex packaging using your Photos!
What if you could send family photos to a major CPG company so they could use them to decorate the packages you bring into your home? Thanks to digital printing on an HP Indigo press, that’s exactly what Kimberly Clark is doing. Its oval-shaped paperboard cartons of facial tissue were among the highlights of the […]
Paper and ink prices rise, but industry executives more troubled by postal hike
War and natural disasters won’t slow the rise in printing costs. Conflicts in the Middle East, especially the Libyan civil war, drove oil prices from $90 a barrel in early February to more than $112 in April, and that puts pressure on prices of raw materials, including many of the precursor ingredients for inks. Meanwhile, […]
Video: 3D Architecture with Augmented Reality on Dutch Postage Stamps!
For the past several years Chicagoans have been following the debacle of the Chicago Spire, a 150-floor spiraling skyscraper designed by Santiago Calatrava that would have towered above every other building in the Western Hemisphere. Though due to mismanaged finances, an awful housing market, and the overall impact of the 2008 financial crisis the spire […]
Augmented Reality Changerooms
Mega-fashion brand TOPSHOP has recently launched an augmented reality shopping tool, TOPSHOP Kinect, that will help their customers try on their collection sans dressing room. The brand worked with Russian agency AR Door and launched the augmented reality change room last week in Moscow. The TOPSHOP Kinect uses Microsoft’s Xbox Kinect software to create these […]
Next Generation Augmented Reality Will Transform Live Events
The CrowdOptic app for iPhone overlays statistics in real-time, enhancing performers, players, and songs. Imagine watching a basketball game and seeing all of the vital statistics surround your favorite player without taking your eye off the game. CrowdOptic aims to visually enhance the event experience through a heads-up display on an iPhone. Instead of marketing […]
The Basics of E-mail Marketing
E-mail marketing has become practically ubiquitous, however it might seem confusing or intimidating to those who aren’t familiar with the terminology or the mechanics of how it works. Here’s a brief overview to get you started: What is E-Mail Marketing? Simply defined, e-mail marketing is sending marketing messages to individuals and companies through their e-mail […]
How To Use Facebook To Enchant Your Customers
by Guy Kawasaki The process of creating a deep, delightful, mutually-beneficial and voluntary relationship with customers is called enchanting them. From Dale Carnegie to Robert Cialdini, people have explained how to make this happen, and now there’s another tool for you to use. They’re called simply Facebook Pages (often called “fan pages”), and there’s never […]
QR Code Growth: Astounding Facts Released
QR Barcode Scanning in Q1-2011 The Naked Facts are back for Q1 2011. And we should warn you – hold on tight or you might get whiplash! The Year over Year results from Q1 2011 versus Q1 2010 (and 2H 2010) will keep you on the edge of your seat. QR barcode usage is showing […]
1/1: Interview with Roger Smolski, Editor of 2d-Code Online
Every so often I am able to hunt down someone from the industry that I greatly respect and admire and Roger Smolski fits that bill. Sure, his name might not be that familiar to you, and Twitter is his only Social Media channel, yet Roger manages to influence and inform on the world of QR and Marketing Technology daily […]
Empire Avenue: The Next Big Thing in Social Media
by Douglas Idugboe Is it a game, a social media exchange, a social media measurement tool or a rating system? Empire Avenue has been the eye candy of the social media world since the last month or so. Being an avid admirer of innovation in social media, I couldn’t resist the temptation to jump aboard the […]
Tommy Hilfiger tries on augmented reality fitting room
Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its spring/summer limited-edition Prep World collection. The augmented reality fitting room helps extends the reach of the campaign for Prep World by giving anyone with a mobile phone who is close to a Tommy Hilfiger pop-up store the ability to […]
