TREND SPOTTING: The Road Ahead for Print is Paved with Gold… and Silver, and Varnish
Remember the R.E.M. song Shiny Happy People? If you do I bet you are singing it in your head now, and if you don’t, here you go… See the happy people? Think of them next time you are creating a printed piece, or about to estimate one for customers. They like shiny, tactile things that […]
Should You Join Every Social Media Network?
Each time a new social media site or platform comes out, my printer friends ask me if they should join. If you’re a compulsive joiner — or have “Fear of Missing Out” (FOMO) like I do — then join everything! If you’re not a compulsive joiner and have bigger business goals, here are 10 considerations […]
Use print to capitalize on the #PokemonGO craze
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your phone and see Pokémon creatures. You capture the creatures, gain points for activities, and use your creatures to claim points of interest in your city. You get out in the world, walk around, and […]
Still Tight With People In Tights, But Floppy Print Isn’t A Fit
I’m enjoying a refreshed appreciation for printed books as a whole. After a few years of reading electronic books almost exclusively, the luxury of quiet paper bound for a single purpose feels very real. I relish still moments with hardcovers in particular. That said, I’ve mostly phased out the long-loved type of book that led […]
Study Results For U.S. Graphic Communication Industry Diversity Are In
Almost a year ago to the day, the Citizens of The Printerverse were called upon to lend their voices to this important research topic. The study results are in, and Dr. Twyla Cummings has graciously provided an abstract, and a summary of her findings. The following note was attached, pdfs of abstract and summary below. PLEASE share! […]
TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup customer, there’s more work to be done. First and foremost, you need to understand and manage the “democollaboration” style of today’s young and new companies. Yes, I invented the term, and I’m going to use […]
1/1 Interview with Sabine Geldermann – Director, drupa
Thanks to my new best friend Anne Meerboth-Maltz from Messe Düsseldorf North America, I was able to score an interview with Sabine Geldermann Director drupa & Global head Printing Technology, Messe Düsseldorf GmbH. Needless to say with drupa only 2 months away, I am extremely grateful that both of these amazing women took the time to share some cool […]
Web to Print Solutions Benched by New Tech
Guest Post by Alex Almada, Propago YES, we offer the services to help you, but this post is not about that. This post is about why Marketing Asset Management matters and what you as a printer need to know. Web to print, web2print, or W2P, whatever you call it, they all mean the same. What […]
Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide electronic document systems association, today announced, a pre-conference program presented by Print Media Centr, Domtar Papers, and Avanti as part of Xploration® 16, being held April 5-7 at the Caribe Royale Orlando in Orlando, Florida. Deborah Corn, Principal at Print […]
Print is a Lifestyle Choice, Part I
Print and Neuroscience Emily Dickenson once said, “The brain is wider than the sky.” Of course she was right. The statement is as true today as it was then. The human brain is as much a mystery to us as are the cosmos. In fact, The Society for Neuroscience wrote on their website that “The […]
The Year Ahead: Q&A With Amit Shvartz, Scodix
Was 2015 a good year for print? How do you measure success? Printing and print is a challenging business. In Scodix, we focused our efforts on delivering new products and solutions to our customers who were primed and ready for change – and for growth. During 2015, we introduced the new Scodix Foil™, an inline […]
The Year Ahead: Q&A With Eshchar Ben-Shitrit, Highcon
Was 2015 a good year for digital finishing? How do you measure success? For Highcon 2015 was a year of great success and growth. We are seeing a shift in the industry and believe it is the first appearance of a broader momentum towards digital finishing. As we continue to advance our technology and expand […]
