5 Cool Augmented Reality Case Studies in Asia
via 5 Cool Augmented Reality Case Studies in Asia | Penn Olson. Our previous post on Future of Advertising Technology touched on Augmented Reality (AR). That post triggered me to dig deeper into Asia’s use of AR. Well, it didn’t really come as a surprise. Asia does have quite a bit of AR case studies. I […]
Digital Coupons Prove Stronger Than Print at Attracting New Product Users, But Lag in Generating ROI
NEW YORK, NY – A new analysis from Knowledge Networks suggests that digital print-at-home coupons are more powerful than printed free-standing insert (FSI) coupons at getting consumers to try a product for the first time – but yield an 18% lower ROI than print FSI coupons. The study of coupon users is drawn from KN’s National […]
9 Interesting Infographics About Color
Color, one of the most overlooked and yet important elements to our every day lives. Because of the makeup of our brains, and the correlations between sight and perception, we are affected on a very deep level by color. Perhaps even more than we are affected by shape, or any other sense in the mind […]
Video: Burberry’s Beijing Runway Show Features Holographic Models
To celebrate the opening of a flagship store in Beijing and the introduction of digital tech to all its stores in China, which we covered here, Burberry held a runway show at the Beijing Television Center. The fashion and technology extravaganza featured life-like hologram models parading up and down the catwalk. In a nod to […]
Kids, Would You Like Some Augmented Reality With Your Cereal?
via MediaPost Publications Kids, Would You Like Some Augmented Reality With Your Cereal? 04/04/2011. Breakfast is the most important meal of the day, and apparently an ideal time to target kids with an augmented reality campaign. This international campaign promotes “Rio,” a 20th Century Fox animated film voiced by Jesse Eisenberg, Anne Hathaway, George Lopez, Jane […]
4 Twitter B2B Case Studies – How Tweets Lead to Business
Twitter is now 5 years old – Long Live Twitter! With an estimated user base that is now double that of LinkedIn at more than 200 million users, Twitter is less about what we are doing now and more about becoming a channel for customer service, consumer campaigns, and big brands to engage with their […]
Augmented Reality Sculptures created by SOUND!
Konstruct is an investigation into generative art in an Augmented Reality environment. It is a sound reactive AR experience for the iPhone that allows the user to create a virtual sculpture by speaking, whistling or blowing into the device’s microphone. A variety of 3D shapes, colour palettes and settings can be combined to build an […]
Augmented Reality Billboard in NYC
Tronic designed these animated emoticons to be brought to life using the Goldrun App at this billboard in Soho. Related articles GoldRun Leverages Augmented Reality for Mobile Marketing (gigaom.com) A Digital Billboard with Feelings (Sometimes Yours) (marketingvox.com)
Study: Newspaper ads influence shoppers
via MediaPost Publications Newspaper Ads Still Guide Shopping 04/14/2011. Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates. The study highlighted the […]
Online Privacy Bill: Opt-Outs Are In, Do Not Track Is Out
Several privacy bills have been or will be introduced in Congress this year, but observers are already saying the one proposed by Sens. John Kerry (D-MA) and John McCain (R-AZ) has the best chance of passing. It’s a bipartisan bill with support from several large corporations, including Microsoft (NSDQ: MSFT), Intel (NSDQ: INTC), and eBay […]
New Data Show Mailing Lists Can Be Hard to Shake
Merchants send Americans 20 billion catalogs a year, and more than 1,100 brands offer to share their mailing lists.That amounts to a lot of name sharing, which can turn into a headache for people who want to get off lists. There is no law requiring all companies to let consumers remove themselves from mailing lists, […]
BP campaign shows there's life in print advertising yet…
We’re now approaching the one year anniversary of the BP oil spill, which not only knocked the living crap out of the marine life in the Gulf of Mexico and beyond, but also put a sizeable dent into BP’s share prices too. BP reported a £3.1bn loss in 2010, which was only a fraction of […]
