Advertiser Alerts on Your Phone!
Advertisers have long contemplated a world in which they could contact people walking down the street with special offers and get them to change course and enter a store. There’s been new movement this week to make that vision a reality. On Tuesday Loopt, a social network catered to mobile-device users, unveiled a plan to […]
Are you Enchanting?
Guy Kawasaki’s new book Enchantment, The Art of Changing Hearts, Minds and Actions will hit stores March 8th. He has provided an online test so that people can determine how enchanting they are — most people score in the low teens. Enchantment Photo contest. Five categories: kids, people, travel, vehicles, and pets. The prizes are five […]
QR Code Made From 3,844 Paint Cans
AXA bank Belgium has constructed a QR Code from 3,844 paint cans. The video below shows the assembly and the final positioning at the junction of Dansaertstraat and Charles Quint, Brussels. The 220 square feet QR Code resolves to the Axa ‘renovation loan campaign’ mobile site. via QR Code Made From 3,844 Paint Cans. Related […]
Ad Firms Experiment With Recognition Technologies
By EMILY STEEL In the labs of some tech-savvy advertising agencies, engineers are testing new ways to use advanced technologies to make ads that can recognize human gestures and facial expressions. Marketers envision billboards that could tell if a passerby is paying attention, and whether that person is male or female, then alter its images […]
LIVE! (on tape) From FESPA AMERICAS!
I had too many videos from FESPA Americas to post them all here so I created a YouTube Channel for PMC… ENJOY!!! http://www.youtube.com/user/PrintMediaCentr
Ford's Digital OOH Campaign Combines Augmented Reality with Digital Signage
SEEN & NOTED: UNITED KINGDOM – A new digital out-of-home campaign for Ford Motor’s Grand C-MAX, a new 7 seat hybrid mini-van aimed at environmentally conscious consumers, is using digital signage and augmented reality (AR) imaging that enables viewers to interact with the car simply by holding their hands up to the screen. Virtual buttons […]
Differential Marketing: Purchase Behavior & Peer Groups for Direct Mail Retention
A detailed analysis of any mailer’s internal house file presents numerous opportunities for improving the ROI of customer retention marketing campaigns. This is especially true when looking to classify existing customers into meaningful sub-groups and peer groups using insights from past purchase behaviors. One approach for matching key customer targets with relevant offers and promotions […]
14 examples of brands using interactive offline advertising
Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online channels continue to develop and merge into offline ones. For example, we’re seeing traditional advertising space, such as television and outdoor display evolving into digitally-driven platforms, like connected TV and electric billboards. Here are 14 truly great examples of where […]
Social network debutantes hope to shine in Austin
Three-and-a-half weeks before South by Southwest Interactive, Hashable, a real-time digital Rolodex service and entrant in this season’s social networking sweepstakes, is gearing up for the attack. “Basically, this is our formal launch,” chief marketing officer Emily Hickey, a seasoned tech promoter, explained in a meeting at the company’s New York offices. “Our goal is […]
Mobile Ad Market Still Faces Hurdles
The growth of tablets and smartphones with bigger screens will help to spur the nascent mobile-advertising industry, but hurdles remain before it contributes more than a trickle to the flood of global ad dollars. To be sure, big companies have made strategic advances in the area in the past couple of years, not least Google […]
Hunkeler Innovationdays 2011 – The Convergence is Coming
Once every two years, followers of the high-volume printing and paper processing industry meet in Lucerne for the Hunkeler Innovationdays. Its importance as a show has risen in recent years by the rapid technological advancements in digital inkjet printing, and like other good shows, the Hunkeler Innovationdays provide glimpses into the future of what we […]
Chicco Launches Digital Interactive Campaign on Times Square Billboard
Chicco, an Italian purveyor of baby products, and its agency McCann Erickson, selected Aerva to provide a full technology platform to drive user-generated baby videos from the Chicco website to the American Eagle LED board in Times Square as part of an innovative campaign to increase Chicco brand awareness in the US. As part of the […]
