PrintMediaCentr's Top 10 posts of 2010
Thanks to all of you, these were the most read posts on PMC this year: New Printing Industry Trends PrintMediaCentr Presents: Win a Career Coach Contest 10 cool brochure designs New Digital Print Council White Paper: QR Codes, A Guide for Printers QR code infographic 1/1: Interview with D. Eadward Tree, Chief Arborist at Dead […]
Burson-Martseller Reports on 2D Barcode Use by Fortune 50
Burson-Marsteller, a global public relations and communications firm, and sister agency, Proof Integrated Communications, just released the findings of a research study titled “Fortune 50 Use of Mobile: If You’ve Got It, Flaunt It.” Essentially, the study reveals that the majority of Fortune 50 companies have mobile websites and or apps, but few are actively […]
Can Group Buying Save the Newspaper Business?
Although many media pundits have declared that newspapers are in a death spiral, group buying may — just may — have an antidote. Let’s jump through the math. In 2009, the Newspaper Association of America logged roughly $25 billion in advertising revenues. Three-quarters of that was from display advertising. That’s a shocking $23 billion plunge […]
Word Lens: Where Translation and Augmented Reality Meet
We’ve seen a number of translation tools for iOS devices, but Word Lens strikes us as the most innovative and coolest of them all. The app lets you translate written phrases simply by pointing your iPhone’s camera at them. The app’s optical character recognition technology recognizes the text, which is then translated and shown on […]
Infographic: Today’s Cloud Computing Landscape
Cloud computing is a general term for anything that involves delivering hosting services over the Internet. A cloud service has three distinct characteristics that differentiate it from traditional hosting. It is sold on demand, typically by the minute or by the hour, it is elastic – a user can have as much or as little […]
HOW's 2010 Design Salary Report
Over the past 2 years, news about the economy has been dicey at best, so it doesn’t come as a shock that some of that same uncertainty shows up in the latest HOW salary survey. The average national salary for designers dropped slightly—from $9,753 in 2008 to $48,983 in 2010. Raises and bonuses dipped a bit, […]
The Top 10 Branded Video Ad Campaigns Of 2010
It’s no secret that web video is on the rise, and with it web video advertising. In 2010 we have seen some of the most innovative online video ad campaigns of all time and branded video ads are online getting better. YouTube has just announced their top 10 branded video ad campaigns of the year. […]
Kraft Foods Online & QR Codes
Image via Wikipedia Mary Sagripanti leads a team of marketing, sales and promotions professionals in developing multibrand, cross-company marketing programs for Kraft Foods retail partners. She recently discussed how insights drawn from consumer behavior at the pre-purchase phase are deployed into a winning shopper marketing initiative at retail. eMarketer: How has the consumer’s path to purchase changed? Sagripanti: The […]
Email & Social Marketing Top 2011 Budget Growth
Fully one-half of businesses (50%) say they plan to increase their marketing budgets in 2011, with much of that spending growth allocated to email, social media, and search marketing, according to a survey from StrongMail. Over four in five surveyed marketers and business leaders (43%) say their companies’ budgets will stay at current levels, and 7% […]
Infographic: Your Computer is Going Away
via The Ubiquitous Computing Revolution Infographic | Personal Computing Revolution, Mobile Devices & Tablet Computers | Tech News Daily. Related articles In the Future, Computing is (Cunningly) Constant (livescience.com) Usability for a Ubiquitous Computing World (tc.eserver.org) Death of the Laptop/Desktop: The Advent of Slate/Tablet and Mobile Computing in the Cloud (prweb.com) Nanotechnology’s Big Impact – […]
A Scary Picture for the Future of the Wireless Web
The fight over Net Neutrality — that fundamental principle that keeps the Internet open and free from discrimination — can get pretty wonky. It’s sometimes hard to find the right words when you’re trying to communicate to policymakers, geeks and the general public at the same time. How do crucial issues like “paid prioritization” harm […]
Integrated marketing begins with experience
Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs. Participants met at Direct Marketing News headquarters in New York, conferring with editor-in-chief Carol Krol over a range of issues including the challenges and advantages in integrating marketing messages; integrating emerging channels […]
