Burson-Marsteller, a global public relations and communications firm, and sister agency, Proof Integrated Communications, just released the findings of a research study titled “Fortune 50 Use of Mobile: If You’ve Got It, Flaunt It.”
Essentially, the study reveals that the majority of Fortune 50 companies have mobile websites and or apps, but few are actively promoting their involvement or accessibility in the mobile space to their customers or the marketplace in general. Hence the thought to “Flaunt It.”
What’s interesting to note is that the researchers thought enough to include 2D barcodes as part of the study, but the results in this area were somewhat dismal. Only 22%, or 11 companies, of the F50 use 2D barcodes.
My question to the researchers in relation to this 22% number is, on what frequency and in what format do you define usage? More often than not, a company, F50 or otherwise, will use 2D technology once and never be heard from again. But, then, there companies like Best Buy and Ford, who have integrated 2D into their overall marketing activity and use it over and over. With respect to format, was Burson-Martseller/Proof Integrated including companies that only use 2D for advertising and promotional purposes, or were they also including the use of 2D for non-advertising or promotional purposes.
Continues at: 2D Barcode Strategy.
Related articles
- How to Tap the Power of 2D Barcodes (gigaom.com)
- Mobile barcode scanning the latest explosive tech trend. Or is it here to stay? (techvibes.com)
- New Browser Extension Generates 2D Barcodes On the Fly (mashable.com)
- QR Codes for Ad Agency New Business (fuelingnewbusiness.com)
