5 Direct Mail Ideas Based on Social Media Insights
As social media becomes more and more essential for reaching out and engaging with your target customer, companies are looking for effective ways to incorporate their social media efforts with more traditional marketing efforts like direct mail. Tapping in to and using social media data can provide helpful insight into a customer's online needs, wants […]
Online news now more popular than print in US
A new survey reveals that more people read their news online in America than in a printed newspaper, although local and national TV is still the primary source of news for most. Online news is now the third most-popular form of news according to new reports from the Pew Research Center for people and the […]
Speakers unveiled for free wide-format event in London 4/26
PrintWeek has unveiled the speakers for next week’s London breakfast briefing, which will be focussed on the opportunities in wide-format print. Leading agency creative consultant Tony Smith, Ben Moss, commercial director at McKenzie Clark and Angel Llewellyn, principal of print buying consultancy Angel Productions will all talk about the opportunities generated by wide-format digital print […]
Ricoh completes Infotec and IKON integration
London – Ricoh UK has today announced that it has officially completed the integration of both the Infotec and IKON businesses and brands into the parent company. The completion marks the final step of a process begun in January 2007 when Ricoh announced its acquisition of production print specialist, Infotec (formerly Danka Europe) and in […]
5 Steps for Specifying Eco-friendly Papers
I get asked a lot by my customers what is the most environmentally friendly paper. Many think because a paper has 100%PCW that it must be the best choice for their client – not necessarily so. To make life a little easier for those who really want to be eco-conscious when selecting paper for print, […]
Is Your Direct Mail Optimized for Maximum Postal Savings?
In the past, a mail file that completed the merge process might have just been sent right to the printer, assumed to be 99.9 percent accurate and deliverable. But the brutal fact is most merge processes are only capable of outputting mail files that are 96 percent accurate, meaning 4 percent of mailings will not […]
Inserts expand despite perceived threats
As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel Since the economic downturn, companies that have a mail resource to leverage are more receptive to including outside advertising in their mail distribution. For […]
Kodak sees opportunity in Kettering product line
KETTERING — The future of Eastman Kodak Co.’s Inkjet Printing Solutions Group is coming into sharp focus, company leaders believe. Antonio Perez, Eastman Kodak chairman and chief executive, visited the company’s Research Boulevard location last week, speaking to employees who helped design and build the company’s Prosper S10 imprinting system, a printer using Kodak’s stream […]
Xerox Geared Up to Support Print Providers at On Demand
Debuts New Digital Color Production Systems, Leads Industry Discussions on Growth Strategies and Offers Extensive Networking and Learning Opportunities PHILADELPHIA, April 20, 2010 – Primed to help graphic communications providers identify new revenue opportunities, Xerox Corporation (NYSE: XRX) brings digital color technology, business-generating tools and educational seminars to On Demand. The company also will debut […]
HP launches first 3D printer
HP has launched its first 3D printer, which forms part of the Designjet range. Targeting the mechanical computer aided design (MCAD), education and medical markets, the Designjet 3D range consists of two machines, the 3D printer and the Color 3D printer, which can produce larger models and offers a choice of coloured plastics. “This is […]
35 Tutorials To Get Your Awesome Design Print-Ready
Print design is everywhere around us. You can see it everyday on newspapers, advertisements, brochures, business cards, T-shirt designs, posters. But you need some skills to create good looking, catchy print design and usually it’s not an easy task. In this article you’re going to find some useful tutorials working with print products on Photoshop, […]
FESPA Wrap Cup
The FESPA Wrap Cup 2010 At the FESPA 2010, 22-25 June 2010, Munich, Germany One of the most exciting satellite events at FESPA 2010 will be the FESPA Wrap Cup. Visit us in Hall B3 of the Messe Munich The Competition 64 highly skilled vehicle wrappers from Europe will compete for the title and trophy […]