When The World's Largest Camera Meets #HP Latex Technology
As a Print BUYERologistTM I spend a good amount of time speaking and writing about the importance of relationships between buyers and service providers. This project just may be the pinnacle example of that relationship, and it goes one further. As explained in the video, the photographer and inventor of the camera Dennis Manarchy called […]
Paper Generators Create A New Level Of Interactive Print
I don’t have a degree in electrical engineering, so Im not sure how this is something “new” and not within the known world of printed electronics (the video actually shows electronics being printed)… but if Disney can help kids read, and keep them reading cool interactive printed books… who cares! Disney info and press release […]
Say Hello To My Little 3D Printed TOOTH!
Over Fourth Of July weekend I managed to crack my tooth on a peach pit. For the record, it was a really nice and juicy Georgia peach that didn’t mean any harm. And even though it’s likely to be the most expensive peach I will ever eat, the dark cloud showed it’s silver lining when […]
Meet Fabio Seidl – Creative Director Behind Billboard's Music Playing Magazine
A little NFC, and a lot of Creativity can go a long way these days. This post takes us to South America where Creative Director Fabio Seidl and his team at Ogilvy Brazil created the first music magazine that PLAYS the music you are reading about! The project, BILLBOARD: The End of The Silent Magazine, […]
12 Lessons Learned From Steve Jobs That Will Change Your Marketing Strategy
In this video from TED, Guy Kawaski discusses 12 lessons he learned working with Steve Jobs – both times! There is amazing content in here, and something for everyone – so sit back and pay attention.. especially to the advice about Power Point Presentations and number 12!
Students Create 'Subway Libraries' With NFC
I could make some points and suggestions about this, but instead Im just going to celebrate the students and their creation, and of course the promotion of the printed word! The Underground Library from Keri Tan on Vimeo. Miami Ad School Student Project: A Simple Solution to help New York’s Empty Libraries(The creators of this […]
1/1 Interview with Trevor Kirchner, Unisource Packaging Engineer And 3D Print Prototype Pioneer
While doing some research on 3D printing, I learned that Unisource Engineered Solutions was using this technology to create packaging and prototypes as a service! I had seen plenty of examples of 3D printing, but here was a “paper” company who invested in the machines and was using them to help customers and actually make […]
The History of Typography – An Animated Short
COOL! Do you have a favorite typeface? Leave a comment below!
College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital experience that offers them a glimpse into campus life. The video below doesnt show if there was a way to connect and get more information, but that would just be icing on the cake since […]
HP Live Photo App Turns Photo Prints Into Augmented Reality Videos
This is a great idea and of course since the App works with print it’s even cooler! Im not a big photo sharing person in my real life, but Im thinking of other ways to use this tech that make more sense for me. For example, using the app to add a little photo to […]
Trade Show Swag Moving To #NFC For Engagement
Until I watched this video, I really believed the NFC process was way more complicated than it appears to be. Even if this is the most basic use of the technology, it seems doable by pretty much everyone with an NFC enabled device, and a little patience. This was posted in Nov of 2012. NFC […]
Are These Ads Worth the Paper They’re Not Printed On?
This article from the NY Times was sent to me to share from my friend Warren Seidel at Unisource Worldwide. I have modified it but the full article is here: Are These Ads Worth the Paper They’re Not Printed On? – NYTimes.com. My apologies to the author, but also a HUGE thanks for covering our side […]
