Where AR We Now: The Current State of Augmented Reality
By Ben Freund I decided to challenge myself for this month’s article. I decided I was going to find out what was so exciting about AR technology, and when I figured it out, I’d let you know what it was. See, my understanding of AR was a little out of date. As far as I […]
The Odee Company Reminds Us: God Made a Printer, Too
Travis Stein, Principal Partner of The Odee Company knows a thing or two about tradition; his company has been in business since 1923. Over the years I imagine the business has changed with the times, but the things that are important, like planting seeds in the ground to feed the nation, never change. In an ode […]
6 Things You Can Miss While Reading A Newspaper
This is GREAT!!! On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, we gave three top advertisers a free ride in a chauffeur-driven car. So that, for once, they could read their newspaper in peace and quiet. And they kept on reading. Despite the fact that we provided more than enough to […]
The 12 Days of Printmas 2012
Although the 12 days of PRINTMASTM hasnt officially begun, I am calling for some Holiday fun… and you have time to prepare! Make a video of you, your company, or whomever singing the song below. Post it on YouTube, send me the link, and we will create a playlist of all the participants to […]
An Amazing Example Of Customer Service: Making The Impossible, Possible
This story is really amazing. It starts with Jia Jiang, a man who set out to overcome his fear of rejection by making one crazy request a day for 100 days and blogging about his quest. On day three, he walked into a Krispy Kreme in Austin, Texas and asked for what he was sure would […]
Video: BMW Creates DM Campaign Using REAL Tire Tracks!
This concept went out of the box and straight to the test track! Genius! Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique autographs for M fans nationwide. Get a behind the scenes look at how Matt Mullins, Chief Driving Instructor of […]
Cool Guerrilla Marketing! Unlock the 007 in you. You have 70 seconds!
“Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.”
A Unique E-Book Concept Merges Dead Tree Pulp With The Web
More printed electronics! And genius concept! Thanks to Jill at @MillcraftPaper for sharing this in my LinkedIn Group! WALDEK WĘGRZYN’S INNOVATIVE TAKE ON THE ELECTRONIC BOOK TURNS THE BOOK ITSELF INTO A NEW DIGITAL INTERFACE, WITHOUT ELIMINATING THE JOYS OF INK ON PAPER. The very name of the Kindle Paperwhite, the latest version of Amazon’s […]
Blippar Makes The Shortlist (Interactive)
This is a nice example of Augmented Reality from Blippar. What makes this interesting for me, is that in this magazine there are a bunch of ways to interact with print – play a video game, see additional photos, get more information, do a little shopping, make funny pictures to share with your friends, and […]
Is Printing is an Art or Science? My few minutes with Benny Landa at Graph Expo.
Needless to say it was an HONOR to sit down with Mr. Landa. With all the media he was doing on the new Press, I wanted to ask “the scientist” something philosophical and have a more of a conversation… and I think it worked out rather nicely. Prior to the cameras rolling we enjoyed a […]
Budweiser Extends Happy Hour With QR Code Campaign
This is from Y&R Ecuador and launched in May 2012. It’s making the rounds in the US now. The premise – kinda cool – if you want more hours to your HAPPY HOUR buy a Bud, scan the QR code and add 1 minute to the BUDCLOCK. Do the math, 20 scans, adds 20 mins […]
Meet Stanley, The World’s First Tweet Powered Piano
This is too cool! Stanley was created for an event so you cant request songs now, but he will be back so Im following on Twitter and when he is I will try it for sure! Now what song is the big question??? The World’s First Tweet Powered Piano Stanley’s no ordinary piano. It plays […]
