Coffee Chain Creates Location Based Interactive Newspaper Ads
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based Interactive Newspaper Ads Scannable barcodes allow readers to find their nearest Cafe Joe to their current coordinates. By Yi Chen Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local […]
IKEA Unveils Its Catalog Of The Future
Goodbye QR Code and Hello Augmented Reality… it was only a matter of time before the inevitable, right? With IKEA going AR, you know the rest will soon follow. AR is really the perfect tech for such things anyhow as you need the print in hand to access to added value, and with IKEA providing […]
Brew Your Coffee In This Amazing French Press Packaging
In another life, when I have more patience and math skills, I want to be a Package Designer! This is almost one of those why didn’t someone think of this before moments. I say almost, because cooking something in a package isn’t new, but having your package act like a French Press moves it toward […]
The potential in printing electronics: Video from TED2013
This is REALLY COOL… and a great story of perseverance and ingenuity! Kate Stone: The potential in printing electronics Kate Stone is the Founder and Managing Director of Novalia, a company that specializes in interactive printing. Her work combines physical prints with digital electronics. via Watch “Kate Stone: The potential in printing electronics” Video at […]
Rider Dickerson Promotional Piece Raises The Bar
I am long standing fan of Rider Dickerson because they “get” it. They get that providing education to Print Buyers helps everyone. They get that multi-channel marketing is here to stay and have been ahead of the curve for years producing their own annual event in Chicago called printFORUM. They get social media. And they […]
QRmovie Integrates QR Codes Into A Moving Image
Roger Smolski over at 2D Code never disappoints when it comes to spreading the word on QR, especially new applications and technologies surrounding them. If you don’t follow him on Twitter, you should @RogerSmolski. Here is his latest find… by Roger Smolski Nerdindustries (great name!), a German innovation lab based in Hamburg have developed a software […]
App Has Beer Fans Seeing Gnomes with Augmented Reality Coasters
Oops – a little late on this one since Gnome week was June 6-9th. Still cute – unless it’s 3am and the Gnomes start looking a little too good, leading to the World’s Smallest Walk of Shame! A small Belgian beer brand is hoping little creatures help it make a big splash across the U.S. […]
Ad Agency Rethinks Coffee Cup Sleeves As Newspapers
This campaign will be added to my list of things I wish I came up with. The brilliance here is that the initial audience is already there – coffee drinkers. They don’t have to first create coffee drinkers/customers/fans etc. The campaign only enhances the experience of having your coffee, which you are already having! This […]
Cross Media Creates World's Largest Shoe Store
Take some scanners and a large digital screen, add a healthy amount of Augmented Reality and mix vigorously with Social Media. When compete, scan QR code, proceed directly to mobile checkout, and enjoy your news shoes the next day. You now have the recipe for buying shoes while waiting for your train.
Video: Guerrilla Marketing With Package Shaped Fruit
This is just too weird and wacky not to share… Im not sure if questions regarding the juice content can be answered like this, but certainly there can be no question regarding the content of the juice package shaped fruit. Just watch… An incredible guerrilla activation from Brazilian agency ageisobar (http://www.ageisobar.com.br) to show that that […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 13
Our amazing reporter leaves us with some thoughts and take-ways from drupa 2012…
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 12
Happy People Cars Starter Kit – We envisioned a Variable Data Print solution that starts a customer on the road to TransPromo, incorporates real Direct Mail marketing, and spans inkjet and Indigo. I think we did it… here’s how!
