Video: Where Augmented Reality and Architecture Collide
WOW. This is not only a well produced video, but all I can imagine now is people walking into their office and seeing their schedule and messages etc on the WALLS. How far off is this technology for general use I suppose is the real question, but for now I am happy to dream about […]
Magic Mirror: The Future Of Your Bathroom Wall
This is one of the cooler things Ive seen lately. It’s really amazing what a little augmented reality can do. What is especially different here is how products can be integrated into this personal experience – so it’s not just some futuristic gimmick for choosing a tie. The audio on the video is a bit […]
Scan and Scratch Qr Codes
The concept is cool, though besides having a 1 or 2 minute fun factor not sure if adding “scratching” to the added value of getting a coupon is truly any value vs a gimmick. Does seems like the shoppers were enjoying it however for all we know it’s the first time they have even seen […]
Video: Making an Augmented Reality Print Ad for Mini Cooper
via AR Showcase — Augmented Reality Examples & Inspiration. The video shows the making of an advertisement for the Mini Cooper through the use of augmented reality. The advertisement shows that the back cover of a magazine, when held up to a personal webcam, can give the user a virtual look at the newest Mini model. […]
QR Codes Key To Macy’s Multichannel Success
http://macys.com/findyourmagic – Come backstage with Macy’s star designers this Fall to find your magic. Macy’s Backstage Pass is your insider guide to must haves for the season. Stay in the know. By NEHA KALE Macy’s Backstage Pass campaign highlights the growing role of QR codes in driving customer interaction, brand awareness and cross-channel engagement.Macy’s ability […]
Adobe Muse: Web Design With No Code Necessary
Oh HAPPY DAY for print designers! Anyone who has ever tried to create a website from a print designers layout knows that there are many limitations which usually result in frustrations – mainly for the digital designers. Things such as kerning or leading are practically a foreign language – until now! Adobe has created a […]
Video: Wearable Technology – The Twitter Dress
Microsoft is thinking way outside the box and into your closet. Wearable technology just might be the new black! THE PRINTING DRESS You are probably familiar with the old saying, “You are what you eat” but how about, “You are what you tweet?” What if this concept were incorporated into garments of the future? The […]
Nike Scores With Exceptional MultiChannel Project
Nike+ City Runs from yesyesno on Vimeo. For the launch of the Nike Free Run+ 2 City Pack series, YesYesNo was invited to develop software that would allow runners to create dynamic paintings with their feet using their Nike+ GPS run data. During the two day workshop at Nike headquarters, we invited the participants to […]
Augmented Reality Gets A Sweet Tooth
This is going to make it tough for parents to ask their kids to stop playing with their food… via Cadbury unveils augmented reality Spot V Stripes game – Brand Republic News. The ‘Quaksmack’ game, devised by Blippar, recognises Cadbury’s packaging in a similar manner to a QR code and transforms the packaging itself into a […]
Museum of London uses NFC for Exhibits and more
QR codes never really made it to museums as widespread as I imagined they would – but perhaps it’s better that way as NFC will move in and take over that space as soon as cel phone catch up… Once again, Europe is setting the stage… If you are among the first proud owners of […]
First Augmented Reality TV T-shirt
This is cool for sure, but hope it will be possible to view thru a mobile device eventually as it would be beyond weird to have to carry around a laptop to show people the AR! via AR-Tees first augmented reality tv-shirt on Vimeo. AR-Tees.com – AR-Tees are innovative and stylish augmented reality t-shirts. When viewed […]
Layar Vision Takes Augmented Reality To The Next level
Layar takes on Google Goggles with their new app. I love that they highlight the necessity for PRINT in their promo video… and also make a case for using PRINT in a multichannel campaign by scanning that article. Besides being a cool product, this video touches upon the value AR adds without inferring the print […]
