With more than 40% of the world’s online population, the Asia-Pacific region will outpace over the next five years the 10% compound annual growth rate in e-commerce sales projected for the U.S. and Western Europe, Forrester Research Inc. says in a report released this week.
The fastest growth by far will occur in China, where online retail sales are expected to more than triple to $159.4 billion in 2015 from $48.8 billion this year, according to the report, “Asia Pacific Online Retail Forecast, 1010 to 1015,” written by Forrester senior analyst Zia Daniell Wigder.
Forrester’s figures on China’s retail online sales include consumer-to-consumer and business-to-consumer transactions. With $48.8 billion in online sales this year, China is overtaking Japan as the largest Asia-Pacific e-commerce market, Forrester notes.
Continues at: Industry Statistics – Looking east: China’s online sales will triple in five years, study says – Internet Retailer.
