After working for web to print vendors for the last 15+ years, needless to say it’s interesting to look at the industry from a different perspective. Now that I have an independent perspective (not filtering everything through the role of selling a single technology), I would like to share some insights on how printer’s could improve the process of choosing a web to print vendor.
So much of technology marketing and sales is centered on what I’ll call the lowest meaningful attribute (the feature). There are endless feature matrices comparing the specific details of every solution – I guess when we dig into the details we feel we’ve done our “due diligence” in the selection process. The challenge with this approach is that an intense focus on software features can limit your attention to the really important stuff, like the right partner with the right vision and the product which is the easiest to use and has an architecture that is flexible enough to evolve and scale with you and the ever changing internet ecosystem.
Huh? If all you heard was… blah, blah, blah… we’re busy comparing feature matrices to make sure we get the best value, more features more value right? Here’s where it gets interesting. If you choose the product with the most features and it turns out to be too hard for anyone to use in a self service fashion, nobody is going to use those features anyway. More features can sometimes mean more value but it ALWAYS means more complexity. Simplicity is hard. But simplicity wins, here’s a good graphical representation…
See full post at: Choosing a Web to Print Vendor.
One Response
Basically, its trend of E-commerce stores and
customers are more aware about fashion and trends. In the market, there are
latest web technologies available and updated with frequently. If you want to
stay in the market for a long time then there is required to update your domain
with latest technology and features. So, end customer can attract to your
domain and habituates to use of your domain. To use demo of Web to Print tool then visit
to: http://www.print-commerce.com/