Media companies are rethinking what to measure — how long are consumers staying in an app, what are they looking at, how are they sharing information with others — all new data points that are valuable when it comes to understanding what and how to publish and what to sell to advertisers.
Advertisers are rethinking how to take advantage of the powerful interaction capabilities that these devices offer. Engaging the consumer through games, apps, social networking and other interactive avenues have game changing ramifications when it comes to advertising effectiveness.
Join major industry pundits and experts at this highly interactive forum as they discuss and explore the opportunities, risks and pitfalls the new Tablet Economy has to offer. Delve into some of the key questions and issues you are facing today:
- How are consumers using the tablet today — how will they use it tomorrow?
- What will the Tablet Economy look like in 5 years?
- Getting ready for the new advertising paradigm
- Innovative monetization strategies for the content industry
- Tablets and Television: expanding the entertainment experience
- How is the Tablet stimulating online media consumption
- How is the Tablet creating new revenue opportunities
USE CODE V6DGER [case sensitive] and receive $200 off REGISTRATION!
