Out Of Home advertising is certainly the most creative and most FUN to produce – especially when you have a client like COKE! I worked on the Coca-Cola International account for a few years so I do have first hand experience when it comes to spending some big bucks on big installations. We never did a drinkable billboard – but we did create rotating signage around the entire stadium for one of the World Cup finals…. SCORE!
This billboard was put up for the NCAA Final Four Weekend. The article is from Adweek, and link is below.
Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans
Thirsty, Indiana?
Here’s a fun way for brands to dole out product samples. As part of its sponsorship of this weekend’s NCAA Men’s Final Four competition, Coke Zero and Ogilvy & Mather installed a “drinkable billboard” that shoots soda through a massive straw into a public drinking fountain.
The 23,000-pound novelty is in White River State Park in Indianapolis, where the games are taking place. Coke Zero flows through 4,500 feet of straw to spell out “Taste It.” Then the liquid travels from the bottom of the billboard to a sampling area with six fountain spouts where people can taste the soda.
Using more than 75 valves, four high-pressure pumps and 16 sensors, the billboard pushes liquid and air through tubes to make it look like a straw is emptying. The billboard runs on enough compressed air to fill all the basketballs used during the March Madness tournament, according to Coke.
Coke’s campaign is also the first work to come out of Ogilvy since the agency won the business last year.
Read full article here plus info on Coke Zero’s “Drinkable Commercial”
