Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital experience that offers them a glimpse into campus life. The video below doesnt show if there was a way to connect and get more information, but that would just be icing on the cake since it’s a local college, and the banner is hanging in a local mall outside of a movie theater.
Something else that is pretty cool, it’s a OOH banner! I cant recall seeing AR used this way since Ive been tracking it, but I have certainly been on TEAM WIDE FORMAT when it comes to incorporating marketing technology. QR codes can make this experience difficult when something is hanging from the ceiling and may even be moving from air circulation. Image recognition gives people a much better shot at accessing the digital content without needing a marketing degree… and may even entice a few scanners to pursue one!
Simpson College Augmented Reality Banner
4 Responses
Thanks for the write up Deborah.I worked on this project for Simpson so i thought I would give you a little more insight.
At the end of the video that plays in the Augmented reality app, there is a screen that encourages users to “touch here for more information.” This takes them to Simpson’s website with a URL that Simpson can track in their analytics.
You can find out more about the project and even try it out here: http://simpson.edu/ompr/augmented-reality/
GREG!!!! How cool of you to stop by! This project is fantastic and The Printerverse is buzzing about it. Can you tell us who you worked with to create the APP, and also who printed the banner?
I’d love to follow up with you a little further down the road as far as ROI and any data you can share regarding APP downloads/scans and if that led to people contacting Simpson and ultimately enrolling.
I know, lots of questions – but when something is done RIGHT, it’s a great example to share!
any idea what something like this would cost?
I bet Greg would know! Contact the school and ask for him 🙂