After taking a look at how communication has changed with technology throughout history and how to focus on what really matters today, futurist David Houle now examines the big trend in media consumption—content vs. context—that will drive the next decade.
“Content is king”—this is a phrase that, while very true, became a cliché in the Information Age once it was clear we were in a world of information, knowledge and, yes, content. The underlying idea was and still is that creating and owning content was of supreme importance, particularly in the world of entertainment and media. If you owned the rights, you were king, had influence and could become very wealthy.
Continues at: David Houle Says Context Is the New King of Media and Communication – Oprah.com.
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