COSMOPOLITAN magazine, Hearst Magazines’ popular publication for young women, is harnessing the power of social media for its first global, digital advertising campaign.
The main focus of the campaign — which will be introduced in New York on Thursday on a billboard in Times Square and at a reception for advertisers, media buyers and press — is a video that simulates a photo shoot for a new Cosmopolitan ad campaign.
Using Facebook Connect, viewers of the video can download their own photographs and those of their friends, which pop up in the video as it progresses; the viewers are depicted as the stars of the campaign.
Continues at: Advertising – Cosmopolitan Ad Campaign Puts Viewers in the Photo Shoot – NYTimes.com.
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