One of the big promises of social media is that literally anyone can become a celebrity now because of cheap and easy access to social media tools. We all have a shot at our 15 megabytes of fame if we can create compelling content.
But what are the implications for businesses that get serious about social media? Are there hidden dangers lurking for companies whose employees are “too good” with social media? This article will explore five benefits and five threats of celebrity employees.
The Employee Celebrity Is Born
Organizations around the world are wisely trying to dive into social media to take advantage of the new opportunities. The promises of “crowdsourcing” ideas and creating “viral” success stories have a huge appeal to companies of all sizes and industries. However, in doing this, companies are also creating something they never anticipated: the employee celebrity.
The Shift to Managing Talent
An employee celebrity is someone in your organization who has a positive reputation apart from or in addition to your corporate brand. Social media allows for great personal branding in addition to corporate branding, so a shift in power and need happens when employees become celebrities and begin to see themselves as talent rather than average employees.
When you’re working with talent, there are inherent benefits and potential landmines. Just ask any coach or owner of a professional sports team. Here are five opportunities and five threats with employee celebrities:
See full post at: socialmediaexaminer.com
Related articles by Zemanta
- How to Connect With Your Employees Using Social Media, Email and Some Common Sense (socialtimes.com)
- The Inside Scoop on How Intel Manages Its Facebook Page (socialmediaexaminer.com)
- Social Media Policy: Employee vs. Public (deirdrebreakenridge.com)
