While most mainstream attention at last month’s Comic-Con convention in San Diego was centered on Hollywood stars such as Angelina Jolie, Will Farrell and Sylvester Stallone, comic book publishing executives were taking a close look at the future of their business and the hope that switching to digital will re-energize an industry that’s been stagnant for much of the past decade.
“Digital comics are still very much an experiment but with the arrival of the iPad and iPhone things have started to rev up faster than most of the people in the industry thought they would,” said Michael Murphey, CEO of Waco, TX-based iVerse Media, a digital distributor of comics. “The vast majority of these successful programs are for mobile devices, which can provide a similar experience for fans by letting them carry and read their favorite titles.”
See full article at: Digital Comics Show Potential As Ad Platform | ClickZ.
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