The Direct Marketing Association has launched a YouTube channel to help marketers in their email efforts. Video clips uploaded to date cover such topics as how to assess deliverability, creative development, and compelling welcome emails following conversion.
DMA’s Email Experience Council is the sponsor of the Email Experience Channel. Its initial featured videos include advice from such email vendors as ReturnPath and Datran Media, members of the DMA email council.
DMA said additional videos that meet its educational requirements will be added in the future.
Watch DMA Videos here: http://www.presort.com/video/
via DMA introduces a YouTube channel on email best practices |.
