By Nick Corcodilos, Contributing Writer, CMO.com
One of my favorite books about interviewing is Milo Frank’s How To Get Your Point Across In 30 Seconds Or Less. It’s a very short book. As a Hollywood agent, Frank knew that there must be a point in your pitch—and the point must matter to the listener.
And that’s why elevator pitches are, for the most part, ridiculous. Elevator pitches are almost always about the speaker. Yet career coaches say you must have one, and it must succinctly get your message across. Except most people have no idea what message their listeners need to hear.
Thus the quandary. What do you say to someone to get your point across? Does your elevator pitch have a point?
Marketing guru Mark Levy has an answer about “Writing An Elevator Speech ‘Lifelike In The Extreme’.” You might not know what your listener needs to hear—after all, you might be delivering your little speech on the spot, having just met the person you want to impress. So, says Levy, you need to include a detail that’s “lifelike in the extreme.”
Continues at: Does Your Elevator Pitch Have A Point? | CMO.com.
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